Drift Partners with Vail Valley Foundation to Sponsor Local Events

Vail, Colo. (Aug. 20, 2012)-Drift Innovation, the action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View (POV) cameras, is immersing itself in its new Vail Valley community by sponsoring two upcoming local events hosted by the Vail Valley Foundation. Drift will be the official POV camera sponsor of the Audi Birds of Prey World Cup Race Week, taking place Nov. 30 -Dec. 2, 2012 in Beaver Creek, Colorado. Drift is also sponsoring stage four of the second annual USA PRO Cycling Challenge on Aug. 23, 2012 in Beaver Creek.

“In light of Drift Innovation’s recent office opening in Vail, we wanted to introduce ourselves to the local and state communities on a deeper level. It is so exciting to have an office among one of the major arteries of the outdoor industry. We are thrilled to have a more physical presence in this core market,” said Drift Director of Sales & Marketing in the Americas, John Rounds. “It has been great working with the Vail Valley Foundation on these events, which draw the outdoor athlete. We look forward to continued partnership with VVF.”

Audi Birds of Prey World Cup premier ski racing event is the only men’s World Cup stop in North America. As the official POV camera sponsor, Drift will be accompanied by other well-known sponsors such as Audi, Budweiser, and Sprint at this world-class event. The event expects to draw over 25,000 people, and is free for spectators. Drift will be providing monetary and product contributions. Expect to see Drift all around the event, especially cheering athletes on at their tent, which will be located by the finish line.

“We are excited to welcome Drift to the Vail Valley and the Vail Valley Foundation family of corporate partners,” said Vail Valley Foundation VP of Marketing, Duncan Horner. “We are truly excited to use their product and partnership to help showcase our Valley and events to an expanding audience through a variety of digital and viral video platforms.”

Drift is also a sponsor of the second annual USA Pro Cycling Challenge during stage four, on Aug. 23rd. The USA Pro Challenge is an endurance cycling race in which some of the world’s top athletes traverse for seven consecutive days, from Aug. 20-26th, over three mountain passes and through 12 host cities from Durango to Denver, Colo. The race, which attracted over 1 million viewers in 2011, covers a 638-mile course that includes 42,000 ft. of vertical climbing, and will spotlight many of the world’s top cyclists. More information can be found at www.USAProCyclingChallenge.com and on Twitter at @USAProChallenge. Be sure to look for a Drift tent in Sponsor Village, where they will be offering event specials.

For more information about Vail Valley Foundation, visit www.vvf.org. For more information about Drift Innovation, visit www.driftinnovation.com.

About Birds of Prey World Cup:
As the only men’s World Cup stop in North America, the Birds of Prey has evolved into one of the world’s premier ski events. Beaver Creek is home to the formidable Birds of Prey racecourse, challenging an international roster of top athletes for three days of racing including Downhill, Super G and Giant Slalom. A festival atmosphere surrounds the on-mountain venue which is easily accessible, free and open to the public. Vail/Beaver Creek is also the home to the World Alpine Ski Championships featuring men’s and women’s racing for two weeks in February 2015. The Birds of Prey World Cup Race Week is a project of the Vail Valley Foundation.www.bcworldcup.com / 888.883.VAIL(8245)

About The USA Pro Challenge:
For seven consecutive days, the world’s top athletes race through the majestic Colorado Rockies, reaching higher altitudes than they’ve ever had to endure as they ascend over three mountain passes, each exceeding 12,000 ft. in elevation. After attracting more than 1 million spectators in 2011, making it one of the largest cycling events in U.S. history, the USA Pro Challenge is back for 2012. Featuring a challenging, 683-mile course with more than 42,000 ft. of vertical climbing, the second annual race will spotlight the best of the best in professional cycling and some of America’s most beautiful scenery.

About Vail Valley Foundation:
Since 1981, the non-profit Vail Valley Foundation has fulfilled its mission: To enhance and sustain the spirit of the Vail Valley by providing leadership in educational, athletic and cultural endeavors. Fueled by the generous support from private and corporate entities, the Foundation is responsible for providing this Colorado community with some of its most treasured annual events, such as the Teva Mountain Games, Birds of Prey World Cup Race Week, American Ski Classic and the Vail International Dance Festival. Additionally, the VVF is the main organizing body of the 2015 World Alpine Ski Championships to be held in Vail and Beaver Creek. The organization owns and operates two performing arts venues, the exquisite Vilar Performing Arts Center in Beaver Creek and the Gerald R. Ford Amphitheater in Vail, which is home to one of the Foundation’s three free concert series. Education initiatives such as the Youth Foundation, Sowing Seeds, Celebrate the Beat, First Notes, the Magic Bus, Great Start and Success at Six represent the VVF’s learning programs targeted to helping Eagle County students from cradle to college in their pursuit of a well-rounded education. Visit http://www.vvf.org to learn more.

About Drift:
Drift Innovation is the action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufacture quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drifts mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. For more information about Drift Innovation, visit www.driftinnovation.com