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Drift’s New Silicon Skins Offer Protection, Style

Drift Innovation has introduced Silicon Skin camera casings to offer users more personalization and protection.

LONDON, (July 30, 2012)–Drift Innovation, leading action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View (POV) cameras, has introduced Silicon Skin camera casings to offer users more personalization and protection in the tough, high speed, extreme environments in which Drift cameras are used.

Designed after extensive feedback from athletes and customers, the skins have been developed to be easy to change and to provide the toughness demanded by users across a whole range of action and motor sports.

The soft and protective Silicon Skins, available in red, white and black, make capturing individual point of view with individual style easier than ever. The Silicon Skins protect the Drift HD or HD720 from scratches and marks while three sharp color options add an element of personalization. The camera slips quickly and easily into the case and the tough silicone material combines great protection with a soft, easy-to-grip feel.

“Our customers can individualize their experience with Drift cameras more so than ever thanks to our Silicon Skins,” said Drift Co-Founder Robin Parker. “Users are loving the fact that after a day of riding or surfing with friends, they can instantly compare individual footage on the LCD screen without having to remove the Silicon Skin or worry about mistaking their Drift for somebody else’s. The Silicon Skins were designed not only to be stylish, but functional and tough.”

Silicon Skins are available now. For more information about Drift, visit

About Drift:
Drift Innovation is a leading action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufacture quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drifts mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. For more information about Drift Innovation, visit

Media Contact:
Verde PR & Consulting
Kristin Carpenter Ogden

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