London, UK (Feb. 23, 2012)- Drift, maker of the most innovative and user-friendly wearable HD helmet cameras, is proud to announce its primary sponsorship of the 15th annual El Dorado Freeride World Tour Qualifier in Vallnord, Andorra, Feb. 23-28.
El Dorado is an extreme ski and snowboard freeride competition that recently advanced to a Category Four Freeride World Tour Qualifier (FWQ), the highest level before the Freeride World Tour (FWT). El Dorado brings together professional competitors from over 20 countries, in southern Europe’s most extreme Pyrenees Mountain setting to create an exciting, world-class competition.
Drift will provide new Drift HD helmet cameras to the top finishers in each of the four categories: female ski, female snowboard, male ski and male snowboard. The professional camera production team will also be outfitted with Drift HD cameras to capture all the action.
“Since the inaugural event in 1998, El Dorado has garnered a lot of momentum and awareness in the freeride community around the globe,” says Drift Co-Founder, Robin Parker. “The Category Four qualification is very deserving. Drift is honored to be part of this international sports event.”
In addition to sponsoring the competition, Drift is teaming up with Trickon.com, a Spanish action sports community and website, for a spectator photo contest. El Dorado spectators are encouraged to take photos and submit them to Trickon.com. The top two photo submissions will win a new Drift HD. Contest details can be found here.
The new Drift HD is the ultimate POV helmet camera for all wintersports enthusiasts to record and re-live the steepest lines and deepest powder. The camera features a shorter body, replaceable lens and new rear hatch design while preserving Drift’s signature features such as an integrated LCD screen, 300-degree rotating lens, 170-degree field of view, multiple mounting options, water resistant casing, and professional-grade1080p/30fps and 720p/60fps high-definition video settings.
Stay tuned to Drift’s Facebook wall and Twitter feed for live action shots and footage from the event. For more information about Drift Cameras please visit, http://www.driftinnovation.com/.To learn about the El Dorado event, the competitors and other sponsors visit http://www.eldoradofreeride.com.
For additional details about Trickon and the El Dorado photo contest please visit: http://www.trickon.com/contests/consigue-2-camaras-drift-hd-1080p
Drift Innovation is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports.Drift captures the action from the every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift Innovations, visit www.driftinnovation.com.