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Duckworth teams up with Amy Williams to be Product Design Director

Bozeman, Mont. – Duckworth, the Montana-based apparel company that has pioneered its proprietary “sheep to shelf” wool supply chain, using source-verified single origin wool and manufactured 100 percent in the USA, has engaged San Francisco-based designer Amy Williams to be its Product Design Director.


Originally from Malibu, California, Amelia (Amy) Williams divides her time between playing in the great outdoors and designing in the fashion capitals of the United States. Focused on the future of creative material innovation and industry change, she is purpose-driven and creates with the highest level of integrity.

“At Duckworth we’re passionate about functional design and locally grown, high quality materials,” Duckworth President Robert Bernthal said. “We’re excited to partner with Amy, who shares our enthusiasm for building things in the USA, changing the way consumers think about wool and how they use it in their daily lives. Amy brings a high level of expertise in the world of fashion to Duckworth.”

Duckworth currently produces eight proprietary fabrics created from merino wool grown on the Helle Ranch in Dillon, Montana, and other select Montana ranches that grow certified Rambouillet merino wool. In her role with Duckworth, Williams will design new apparel styles that showcase Duckworth’s innovative natural fabrics.

“I’m driven by creating beautiful products made from the world’s finest materials and I’m honored to be able to develop a style-driven collection using a limited and premium fiber, grown entirely in the US,” Amy Williams said. “Duckworth sustainably produces the finest wool fabrics in the USA.”

Amy Williams received her Bachelor of Fine Arts from New York’s Parsons School of Design/The New School of Social Research in Fashion. Upon graduating from Parsons, Amy returned to California and spent many years designing contemporary women’s wear, activewear and sweaters in Los Angeles for various clothing brands prior to opening her amelia°williams studio in the Bay Area in 1998. Her designs have sold across the country at Fred Segal, Scoop, Big Drop, Neiman Marcus, Saks Fifth Avenue, Nordstrom’s, Barney’s to name just a few. 

Chair of California College of the Arts’ Fashion Design program for the past decade, Amy has mentored dozens of emergent design thinkers in aesthetics and futures thinking. CCA’s Fashion Design program has risen to top national and international rankings under her leadership, supported by a creative faculty team curated during her time with the college. A founding board member of the Fashion Incubator of San Francisco, and a Textile Exchange Board member, Amy has a passion for supporting sustainable entrepreneurship for a better fashion future as well as consulting with brands pushing the boundaries in practice.

About Duckworth

Duckworth is a Montana source-verified wool company that uses 100% Helle Rambouillet merino wool, processed and built 100%in the USA. Duckworth makes its own goods from its own Helle Rambouillet merino, it does not source it. This is increasingly important as wool now travels farther than ever before it meets your body. Duckworth wool fibers travel from Montana to the Carolinas (once a world powerhouse for textiles) for spinning, knitting and sewing to strict standards, creating an impeccable final product. At Duckworth, knowing and using what’s in our own backyard is what really counts. Resurrecting the lost art and craft of American wool is our objective.