Wichita, KA – January 07, 2016 – INVISTA’s CORDURA® brand will officially launch the CORDURA® 4EVER Fleece™ Collection, ideal for crossover garments, at the 2016 Winter Outdoor Retailer Show in Salt Lake City, Jan. 7-10. A full menu of garments featuring the brand’s innovative new performance fleece palette will be debuted in the CORDURA® Kitchen – booth #39213.
The latest CORDURA® 4EVER Fleece Collection™ is part of the brand’s collaboration with Struktur Studio’s Michelle Rose, an industry leading designer and founder of the Struktur Event Design Conference. Recently, the CORDURA® x Struktur Studio collaboration showcased the brand’s expansive Soft Comfort collection and will now integrate the latest in performance fleece technology into new hoodie and pant silhouettes targeted for active men and women; all garments featured in the collection were produced by the Portland Garment Factory.
“To meet the continued desire for apparel that suits both active and casual lifestyles, we’ve expanded our performance knit portfolio into an exciting new collection of light, mid, and heavy weight fleece constructions” says CORDURA® global brand and marketing director, Cindy McNaull. “Teaming up with Struktur Studio’s Michelle Rose has allowed us to continue pushing the boundaries of our innovation pipeline, and specifically where durability can take soft comfort. Michelle’s latest designs serve as the outdoor active pursuer’s best friend, offering agility, comfort, and performance to the core.”
The new line consists of men’s and women’s hoodies and pants, made with a variety of CORDURA® 4EVER™ Fleece Collection fabrics from Cyberknit, Yoonia and Ifateks mills.
The hoodie displays high stretch capabilities, helping the wearer to go more spontaneously through their day. The lined color contrast and stitching provide a clean, aesthetic appeal; features which help the apparel to suit the many transitions within the wearer’s day. The garment further offers a fully lined ninja hood with an infinity drawcord for face coverage and easy-entry hand pockets to provide added warmth.
The form defined pant serves as the ultimate daily companion without limiting extreme movement. The pant’s wide waistband, drawcord, stretch woven hems and elastic properties permit a slim fit and help serve up a stylish garment; making a trip to the store, or exploring a new yoga position a more comfortable wearer experience.
“Collaborating with a brand that views innovation as the key to defining future trends propels these designs into the active outdoor community,” says Struktur Studios’ Michelle Rose. “At the intersection of design and style we meet durability, and you can’t have durability without CORDURA® fabric. The official launch of the CORDURA® 4EVER Fleece™ Collection is all-encompassing, just like the modern, active consumer of today.”
To learn more about INVISTA’s CORDURA® brand designer collaborations, latest fabric innovations, end-use products and marketing tools, please visit www.CORDURA.com and stop by the CORDURA® brand booth #39213 at this year’s Winter Outdoor Retailer Show.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.
About Struktur Studio
Struktur Studio is a new initiative from Michelle Rose and Sam Ward, co-founders of the Struktur Event design conference. Struktur Studio provides the highest level of design services to the active, outdoor, and urban market.