Durable CORDURA® Fabric Featured in New All-Star Chuck Taylor
Converse Footwear in Japan chooses added durability to upgrade a time-tested classic shoe
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WICHITA, Kan. â€“ September 12, 2011 â€“ INVISTA’s CORDURAÂ® brand team announces the adoption of CORDURAÂ® fabric by Converse Footwear in Japan as part of the newest design in their famous All-Star Chuck Taylor line. The collection features 1000 denier CORDURAÂ® Classic and 1680 denier CORDURAÂ® Ballistic fabrics.
Paying homage to the long history of CORDURAÂ® fabrics used in the military market, the shoe is available in camouflage or ballistic black styling.
â€œWe can all remember the old-school â€œChuck’sâ€ from back in the day starting on the basketball court and making their way into pop-culture fashion,â€ says Cindy McNaull, global CORDURAÂ® brand and marketing director. â€œNow, with the help of CORDURAÂ® fabric, you can get a pair that has the durability to help the shoes last for future generations, and styles, to come.â€
The construction is the same, reminiscent of the classic Chuck Taylor style that originated in the early 1920s with the rubber sole, high top laces and leather logo patch on the ankle. With the inclusion of CORDURAÂ® fabric the time-tested shoe receives an upgrade in durability.
â€œCORDURAÂ® fabric has always been known for its durability,â€ said Teppei Sasao, Head Designer of Converse Footwear in Japan. â€œNow as a key ingredient in our shoe we can provide modern style and durability against wear and tear thanks to the fabric’s reputation.â€
The All-Star Chuck Taylor using CORDURAÂ® brand fabric is manufactured by Converse Footwear and is currently only available in Japan.
To learn more about the new Converse Footwear in Japan All-Star Chuck Taylor featuring CORDURAÂ® fabric, as well as more in-depth information about durable, versatile, reliable CORDURAÂ® fabric technologies, please visit http://cordura.com/en/outdoor-products/converse_fp.html or www.CORDURA.com.
About CORDURAÂ® brand
INVISTA’s CORDURAÂ® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabricsâ„¢. Known for its resistance to abrasions, tears and scuffs, CORDURAÂ® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURAÂ® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates
and fibers businesses. To distinguish the CORDURAÂ® brand, the word â€œCORDURAÂ®â€ must be spelled out in all caps, used with an Â®, and followed by the word â€œbrandâ€ or â€œfabric.â€
To learn more about INVISTA’s CORDURAÂ® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PUREÂ®, ANTRONÂ®, AVORAÂ®, C12â„¢, COMFORELÂ®, COOLMAXÂ®, CORDURAÂ®, CORFREEÂ®, DACRONÂ®, DBEÂ®, DYTEKÂ®, FRESHFXÂ®, LYCRAÂ®, PERFORMAâ„¢, POLARGUARDÂ®, POLYSHIELDÂ®, POLYCLEARÂ®, SOLARMAXÂ®, STAINMASTERÂ®, SUPPLEXÂ®, SUPRIVATM, TACTELÂ®, TACTESSEÂ®, TERATEÂ®, TERATHANEÂ® and THERMOLITEÂ®. For more information, visit www.INVISTA.com.
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