Press Releases

Fischer Signs Dyer & Liliequist

Fischer adds two major international skiers to its freeski team: US big mountain skier Lynsey Dyer and Swedish freeski legend Sverre Liliequist.

Lynsey Dyer has skied on 6 continents, won every big mountain competition she’s entered, been awarded Female Skier of the Year by Powder Magazine multiple times, and cemented her place as one of the best big mountain skiers in the world.

With Lynsey Dyer, Fischer has been joined by an inspiring new athlete who not only stands out through her performance on skis. Through her podcast

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she inspires a generation of young athletes and reminds like-minded people to live the passion for skiing.

“I love skiing so much I’ve built my life around it. It is an honor then to team up with a family-owned global brand like Fischer who shares the same philosophy.  I’m excited to partner with a brand pushing leading-edge technology in their skis and boots worldwide and to display its versatility in the North American backcountry,” says Dyer.

In Sverre Liliequist the Fischer team has been joined by a legend of the Swedish freeskiing scene. As the founder of the brand Kask, his entire life revolves around skiing: “I’ve been skiing all of my life and still going 100%, it’s a way of life! To me, to begin working with Fischer feels exciting, the brand has the best history. Together I believe we can keep on developing the freeskiing segment even more. I now live in a ski town so I can really get out every day to keep on exploring the products, new terrain and any kind of adventure. I feel that I can truly relate to #LIVETOSKI!”

Jan Ekmark, Head of marketing at Fischer, is delighted to have the new athletes on the team: “I’m pleased that we have now got Lynsey back on board. She is an inspiration – not only on skis – for many young people. Hers is a mindset perfect for Fischer’s philosophy. The same applies to Sverre. As a Scandinavian freeski legend his lifestyle in particular is an enhancement for us: ‘Skiing is life’ is on his agenda.”