Dynafit Launches North American Competence Centers and Test Centers

and Test Centers

A new-and-unique approach to brand access and the backcountry

Boulder, CO (October 2010) – Dynafit, the leader of the light-and-fast backcountry ski revolution, is proud to announce the introduction of its flagship Competence Center and Test Center programs to North America. These partnerships are all about increasing consumer accessibility to backcountry skiing and supporting demand for Dynafit products and information. Starting in November, backcountry consumers looking for a deep-and-comprehensive Dynafit brand experience will have six new destinations to fuel their desire to go farther-faster-lighter.

Created in partnership with key Dynafit retailers, four new Competence Centers will be unveiled this fall. This group of retailers all specialize in mountain and outdoor sports and have a deep knowledge of, and commitment to, backcountry skiing and ski mountaineering. More than just a product resource, these retailers will guarantee the best selection of Dynafit product while also providing valuable knowledge, boot fitting and outfitting expertise, backcountry skiing advice, and other in-store resources. Based in core and strategic backcountry communities, Dynafit’s new Competence Centers will include Bent Gate Mountaineering in Golden, CO; Mammoth Mountaineering Supply in Mammoth Lakes, CA; Marmot Mountain Works in Bellevue, WA; and Mountain Outfitters in Breckenridge, CO.

“Dynafit is the only brand in the world with an exclusive focus on the backcountry, and a head-to-toe product offering to prove it” said Chris Sword, President of Dynafit North America. “We promise no-compromises in delivering the lightest and most powerful products available, just as these retailers promise no-compromises in delivering world-class knowledge and service, and that’s why we’re partners.”

For the avid Backcountry skier or the first-timer, Dynafit is also introducing two new Dynafit Test Centers, aimed at bridging the gap between education, demonstration, and recreation. Dynafit is proud to team up with Aspen Expeditions in Aspen, CO and The Escape Route in Whistler, BC. In both locations clients can test a wide selection of Dynafit products and further their understanding of Dynafit’s commitment to ski mountaineering.

Dynafit is confident its new Test Centers will help break down barriers surrounding backcountry skiing, and act as a step to get more people outside and enjoying Dynafit’s world-class backcountry gear. Competence Centers and Test Centers will be an integral part of Dynafit’s on-going dedication to customer service and core users.

Please visit www.Dynafit.com




For more information and photos please contact:

North America:
Eric Henderson| Denny, ink.
Tel. 307-200-6001
erichende@me.ocm