Dynafit Ramps Up for Record Fall ’09 Delivery
Boot and Ski categories lead the charge for substantial growth for backcountry brand
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Call it further proof that people head to the hills during a recession, but as leaders of the lightweight skiing revolution, Dynafit continues to buck the current economic trend with impressive sales growth as the company prepares to ship its Fall ’09 preseason orders.
Playing a key roll in the consistent sales growth is Dynafit’s new boot program from Montebelluna, Italy â€“ which includes the brand’s new Alpine Crossover boots the Titan, the ZZeus, and the women’s Gaia – along with Editor’s Choice Award winning products like the Manaslu ski and FT12 binding.
â€œOur growth is due to the Dynafit brand leading the core of the backcountry ski market, while our products continue to set the bar higher with their industry-leading â€˜no compromises’ design,â€ proudly states Tim Kelley, Dynafit Sales and Marketing Director. â€œThe Dynafit team has worked hard to spread this message over the years, and now it’s ringing loud and clear.â€
The Boulder, Colorado office has been a beehive of activity preparing Fall ’09 deliveries to a record number of new dealers and doors – as boot and ski volumes overtake Dynafit’s well-known bindings as the biggest volume categories and drivers of share.
â€œWe’re incredibly excited to have chosen the right planning, people and product to help accelerate Dynafit’s already-great momentum. Our focus on â€˜limitless’ backcountry pursuits permeates everything we do, and has clearly driven our ability to design the best product and provide the best service,â€ added Chris Sword, President of Dynafit/SALEWA North America.
SALEWA North America is the North American Subsidiary of parent company SALEWA, selling and servicing the Dynafit and silvretta brands in the United States and Canada.
For more information, please visit www.dynafit.com