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Press Releases

E4X Launches Multicurrency Services For Deckers

Supports UK sales of popular Teva products

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NEW YORK, Jan. 15 — E4X, Inc., the leading provider of online multicurrency services, today announced that Teva (a division of Deckers Outdoor Corporation), the premier outdoor footwear manufacturer, has added E4X Local Currency Pricing to its global sales and service capability.

Deckers is now able to let international shoppers shop and pay in their own currency and local credit cards without dealing in foreign exchange conversion. E4X will initially provide support for British Pound conversions at Teva’s site, with more international sites and currencies to follow in the near future.

“We are very pleased to be part of Deckers’ expansion into global markets,” said Jody Rochwarger, executive vice president of E4X. “By providing a choice of currencies for international customers, Deckers can convert more shoppers into buyers without the costs and complexities typically associated with international sales,” she said.

Mr. John Kalinich, Deckers’ vice president of consumer direct, noted that, “With a significant percentage of customers residing outside of the United States, the ability to offer pricing in local currencies is extremely important. Launching the E4X service enhances the international shopping experience by effectively creating a local storefront on the desktop of each individual international shopper.”

Ms. Rochwarger went on to note, “E4X is committed to helping businesses maximize the possibilities of the internet. As we continue to improve and expand our international ecommerce services, we are focused on helping U.S. merchants reach global markets more easily.”

About E4X

E4X, Inc. is a leading provider of services that facilitate global business by reducing cross border sales and payments complexities. E4X’s unique, patented ecommerce application and comprehensive foreign exchange solutions help companies expand globally in what becomes a foreign exchange risk-free environment for global shoppers and merchants alike. This results in simplified accounting, reconciliation and reporting complexities. Founded in 1999, the privately held E4X is based in New York and operates a research and development facility in Tel Aviv, Israel. For further information visit

About Deckers

Deckers Outdoor Corporation (Nasdaq: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high-performance outdoor activities and everyday casual lifestyle use. The Company’s products are offered under the Teva, Simple and UGG brand names.