Press Releases

East Bay Bicycle Coalition Awards Bike-Friendly Businesses

GU Energy Among Leading Companies

GU Energy Labs, creators of the original energy gel, is pleased to be the recipient of an annual award from the East Bay Bicycle Coalition (EBBC) denoting top bike-friendly businesses in the area.

One of three winners in 2013 — in the small company category — GU Energy caught the attention of the EBBC because of its wide range of bicycle-friendly initiatives.

“We certainly don’t have these policies in place to win awards,” noted GU Energy CEO Brian Vaughan. “But the recognition is meaningful, because we hope it will inspire other companies to follow suit. The measures we’ve enacted increase productivity, help the community, decrease traffic and lead to a healthier workplace.”

GU’s cycling-focused policies include a bike storage room, two stationary trainers on-site, subsidized bike repair, lockers and showers and frequent group rides. Further, the company incentivizes bike commuting through a comprehensive program that rewards participants with cash and paid time off.

The EBBC noted that, “As a sports nutrition company based in West Berkeley, GU staff is comprised of athletes of all kinds…(and) promoting a healthy, active lifestyle is a central theme of GU’s business model.”

For more information on how to become a more bike-friendly workplace, please visit the East Bay Bicycle Coalition at:

About GU Energy Labs:

GU Energy Gel, the original energy gel, was developed in 1993 in Berkeley, CA. To this day, GU remains the market share leader by a margin of more than 2 to 1, and it’s still the premium gel available to endurance athletes. GU, Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition. For more information about GU, log onto