Eastern Mountain Sports Re-Launches ems.com With New Features For Convenient Online Shopping

PETERBOROUGH, N.H., Oct. 1 — Eastern Mountain Sports, one of the nation’s leading outfitters of outdoor gear and apparel, today announced it has re-launched its e-commerce website, ems.com.

The completely redesigned web site will make it easier for customers to find products that meet their needs from Eastern Mountain Sports’ extensive online inventory of outdoor gear and apparel for camping, hiking, climbing, kayaking, cycling, and snow sports. Improvements include enhanced search and navigation, robust product photos, new payment options, and the latest security upgrades to protect customer information. The more intuitive site also enables customers to easily compare products and customer reviews, as well as create and share an online wish list.

“Our online store is now a direct reflection of our in-store experience where top-quality gear is easy to find and thoughtful suggestions are offered based on customer preferences,” said Will Manzer president and CEO of Eastern Mountain Sports. “We are excited for our customers to experience the new ems.com and look forward to hearing their feedback.”

The all-new ems.com is a key step in an ongoing re-branding effort at Eastern Mountain Sports that includes new, larger stores in key markets such as the 13,000 square foot Annapolis, MD store that opened in April and the 14,000 square foot NYC-SoHo store that opened in May. The new Eastern Mountain Sport’s website was developed by GSI Commerce Inc. (NASDAQ:GSIC) , a leading provider of e-commerce and multichannel solutions.

About Eastern Mountain Sports

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports (EMS) is one of the nation’s leading outfitters of serious outdoor gear, clothing, footwear and accessories with 64 retail stores across 12 states including our new Flagship store in New York City’s SoHo district located at Broadway and Spring.

Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking, and snow sports.

To locate Eastern Mountain Sports stores as well as climbing and kayak school locations, or for more information, call 1-888-INFO-EMS, or log on to http://www.ems.com/

About GSI Commerce GSI Commerce® (http://www.gsicommerce.com/) is the leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(SM) and e-Dialog Inc. (http://www.e-dialog.com/).