Eastern Mountain Sports Sale to Benefit The Conservation Alliance

Bend, Ore., October 17, 2007 – Eastern Mountain Sports will contribute one percent of sales from its Upgrade Your Gear Sale to The Conservation Alliance and The Access Fund. The promotion runs from October 18-21 in all Eastern Mountain Sports stores.

“We are honored to partner with Eastern Mountain Sports in the Upgrade Your Gear event,” said John Sterling, Conservation Alliance Executive Director. “We applaud the company for using the sale to raise funding for conservation.”

With the October event, Eastern Mountain Sports is repeating a promotion launched in April. The April sale generated more than $16,000 for The Conservation Alliance.

“EMS has long been one of our most active member companies,” said Sterling. “It’s great to see the company increase its involvement in this way.”

The Conservation Alliance has grown significantly over the past three years in part thanks to creative partnerships like the Eastern Mountain Sports promotion. The Alliance has invested an all-time high $800,000 to conservation projects in 2007, and expects further growth in 2008.

Many Conservation Alliance grantees are based in the Northeastern US, where Eastern Mountain Sports is based.


About the Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $6 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; 26 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see www.conservationalliance.com.

John Sterling
541-389-2424
john@conservationalliance.com

Kristin Carpenter-Ogden
970-259-3555
kco@verdepr.com