Eastern Mountain Sports Selects GSI Commerce for Next-Generation E-Commerce Site

KING OF PRUSSIA, Pa., and PETERBOROUGH, N.H., April 28 — GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multichannel solutions, today announced that Eastern Mountain Sports (EMS) will re-platform its Web store on GSI’s e-commerce technology solution as part of a multiyear e-commerce technology and order management services agreement. The next-generation EMS online store is scheduled to launch on GSI’s technology platform this fall.

“We chose GSI because of its market-leading technology platform and demonstrated capability in helping leading retailers meet their online business goals,” said Jeffrey Neville, chief information officer and vice president of e-commerce for EMS. “Leveraging GSI’s technology platform and e-commerce expertise will enable us to focus on our core strengths of high-quality products and industry expertise, while still maintaining full control of site merchandising, content management and promotions. Working with GSI will ensure our online presence reinforces the strengths of the EMS brand.”

EMS is one of the nation’s leading outdoor specialty retailers, with 64 retail stores and a loyal and growing customer base of outdoor sports enthusiasts. EMS offers a wide variety of technical gear, performance apparel and other specialized products from leading brands serving the outdoor sports industry, including mountaineering, backpacking, climbing, kayaking, cycling, camping and skiing equipment.

“With EMS’s strong brand, unique mix of products and avid customer base, it’s critical that a visit to their Web store elicits the same customer response as an in-store visit, ensuring that customers are both engaged while shopping and satisfied when they check out. We look forward to working closely with EMS to evolve EMS.com into an online destination that caters to the ‘enthusiast’ mindset of their customers,” said Damon Mintzer, executive vice president of sales for GSI.

About Eastern Mountain Sports

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports (EMS) is one of the nation’s leading outfitters of serious outdoor gear, clothing, footwear and accessories with 64 retail stores across 16 states, including its new Flagship store in New York City’s SOHO district located at Broadway and Spring.

EMS designs and sells products for outdoor adventurers who participate in a variety of sports such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking, and snow sports. EMS product and technology is tested by the EMS product development and quality assurance teams in conjunction with the EMS Climbing and Kayaking Schools across the country and in the company’s backyard – Mount Washington.

To locate EMS stores and EMS Climbing and Kayaking School locations, or for more information, call 1-888-INFO-EMS, or log on to www.ems.com

About GSI Commerce

GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(sm) and e-Dialog Inc. (www.e-dialog.com).