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Press Releases

ECRM Launches Outdoor PressCamp, Retains New Normal Consulting

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PressCamp, the highly successful program that makes it possible for manufacturers to go to market efficiently with the best opportunity to receive the media support that key brands and interesting products deserve, has launched its first event to serve the outdoor industry.

PressCamp was created 7 years ago to facilitate a single product launch or full line introductions. The turnkey, all-costs-inclusive proven formula of PressCamp affords all manufacturers robust media exposure. It greatly reduces product launch out-of-office time and introduces many manufacturers to new media outlets.

ECRM has turned to the New Normal Consulting team, made up of Michael Hodgson, Brad Werntz, Kenji Haroutunian, and Geoff O’Keeffe, for sales and market direction and advice. This esteemed group has just over a century of collective experience working as leaders in the outdoor marketplace. New Normal Consulting possess a passion-driven business focus, with a mission to preserve and strengthen the outdoor industry. The group will report to ECRM’s Lance Camisasca, VP of Sports.

“This is yet another big day for the PressCamp brand, as we have been looking forward to expanding our successful media events to industries outside of cycling for some time. Collaborating with New Normal Consulting to assure we have the best team on the ground to help us host the event is very powerful and comforting”said Camisasca.

Outdoor PressCamp 2016 will be held in June at The Lodges at Deer Valley Resort. This exceptional setting, just 40 minutes from Salt Lake City International Airport, offers world-class recreational opportunities that are prefect for product testing. The Camp’s theme will be to combine camping with higher rev trail sports like trail running, backpacking, hiking, mountaineering and obstacle challenges. Outdoor PressCamp will run parallel and just a 3 minute walk from Bike PressCamp so the two attending groups can enjoy some networking synergies.

New Normal Consulting partner Kenji Haroutunian had this to say; “We are so excited to be working with Lance and the ECRM team; PressCamp is a truly impressive event for the cycling industry. This collaboration is a great service for discovering and amplifying innovation in the greater outdoor industry. Hosting Outdoor PressCamp with Bike PressCamp makes huge sense for all the invitees, as outdoor businesses get both focused time with the endemic media and then share the common culture of outdoor adventure with cycling brands and media”.

About ECRM:

Since 1994, over 1,000 EPPS events have been held worldwide in various categories including grocery, general merchandise, foodservice, health & beauty care, pharmacy and packaging. For more information, please visit

About New Normal Consulting:

Our mission is to educate, inspire, motivate and guide passion-driven businesses to create indispensable and intimate relationships with core enthusiasts. For more please visit

For more information about this release please contact: Lance Camisasca, 949-444-8805 or