BOULDER, CO. (February 12, 2021) – HIMALI®, a Colorado-based brand specializing in premium mountain apparel is announcing that world-renown mountaineer, Ed Viesturs will join the company as a partner, athlete and designer.
Viesturs is the only American to have climbed all of the world’s 14 peaks over 8,000 meters (26,246 ft), and he did so without the use of supplemental oxygen. It was a project that lasted 18 years, which Ed nicknamed ‘Endeavor 8000’. National Geographic named him their Adventurer of the Year after he completed Endeavor 8000 in 2005.
Dave Schaeffer, founder of HIMALI, stated, “We are thrilled to announce this partnership with Ed and couldn’t be more excited about what is to come.”
Viesturs has a history of propelling reputable outdoor brands, such as Mountain Hardwear® and First Ascent®, as both a spokesperson and as a design consultant.
“What Ed brings to the table is invaluable. He’s a real-life superhero with a design based background. He has a wealth of experience using and designing gear that allows you to perform at your highest level. Our visions of where we want to take this are really well aligned.” Schaeffer added.
In addition to plans of utilizing Ed’s lifetime of experience, HIMALI continues to fine-tune its performance-focused design through product testing in the Himalaya and around the globe. HIMALI supports and works with highly skilled mountaineers, some of which include the ‘Icefall Doctors’ (a title given to a team of Nepali guides who fix ladders and ropes through the Khumbu Icefall on Everest each season). HIMALI also helps outfit commercial expeditions in Colorado, the Himalaya, and everywhere where people are pushing their limits.
This partnership between HIMALI and Ed Viesturs comes as they prepare to expand their product offering. Selected items from the new product line are available for presale on their website www.himalilife.com.
HIMALI is a premium mountain apparel brand born from an international friendship. Their logo contains a message hiding in plain sight, where the number 14 (representing all 8,000 meter peaks) is encapsulated within the letter H. It’s meant as an everlasting reminder of their bottom line – to create quality gear that stands up to the world’s highest and harshest demands.
Visit HIMALI on their website at www.himalilife.com.