El Naturalista Expands Project Atauchi
eginning with Spring/Summer 2009, El Naturalista will expand their Project Atauchi to inlcude a share of the profits from every shoe sold.
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Santa Monica, CA â€“ El Naturalista’s social conscience and its commitment to social responsibility are an essential part of its corporate philosophy. Through Project Atauchi, El Naturalista has donated more than 150.000 Euros (approximately $218,000) to care for and educate children in Third World countries. Beginning with Spring/Summer 2009, El Naturalista will designate a share of the profits from every shoe sold. Until now, funding has been limited to the sales of shoes from the Nasca collection.
In the face of growing economic concerns worldwide, El Nautralista is committed do their part to make the world a better place. By expanding the company’s financial contribution to Project Atauchi, El Naturalista hopes to bring aid to children in need as soon as possible. Project Atauchi is currently focused on completing â€œThe City of Hopeâ€, a home for disabled and abandoned children in Arequipa, Peru. This home will provide care for 113 children.
ABOUT EL NATURALSITA
Based in Pamplona, Spain, El Naturalista was born in 2002. The General Manager Pablo de la PeÃ±a had** a concept in mind while creating the company – he wanted to create a global shoe brand inspired by nature – comfortable and still fashionable. The final product that El Naturalista offers is young footwear, comfortable and in accordance with the values of nature as well as with its own brand values. El Naturalista is present in 45 countries all over the world with has stores in Helsinki, Santa Monica (California), and in Paris has opened a shop in the symbolic neighbourhood of St. Germain des PrÃ©s.
Information about El Naturalista and its products can be found at www.elnaturalista.com El Naturalista is distributed in the U.S. by the Ralph Libonati Co. Phone: (800) 437-2526, Email: info@ libonatico.com.