El Naturalista From the Heart of Haiti
During the month of November, Pablo de la Peña, General Manager of El Naturalista, traveled to Haiti to deliver more than 350 pairs of shoes that were donated by the brand as a result of their 1 x 1 campaign.
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Pamplona, Spain – December 6, 2011— During the month of November, Pablo de la Peña, General Manager of El Naturalista, traveled to Haiti to deliver more than 350 pairs of shoes that were donated by the brand as a result of their 1 x 1 campaign.
With the 1 x 1 campaign, El Naturalista invited fans to submit a one-minute video that described a small humanitarian action. For every video uploaded during the months of September and October, El Naturalista donated one pair of shoes to the NGO Acoger y Compartir that operates in Haiti.
During his recent trip to Haiti, Mr. De la Peña visited schools sponsored by Acoger y Compartir and supported by El Naturalista in the southern towns of Geantillon and Fonfrede.
“This trip has been very powerful,†said Mr. De la Peña, “Full of anecdotes and experiences that will remain in my memory forever – especially the plight the children of Haiti are facing. In addition to the earthquake, the people were hit by hurricanes, cholera, and a political situation that has made it difficult to overcome the obstacles of reconstruction. Yet in spite of the devastation, I saw a country full of life and color with hope towards the future.â€
Since El Naturalista sold its first pair of shoes in 2003, the company has allocated part of its profits to social/humanitarian projects. In recent months El Naturalista has made substantial contributions to two NGOs: 6,500.00 Euros to Amigos de Tanzania and 12,000.00 Euros to Acoger y Compartir. In addition, the brand provided 7,300.00 Euros to help victims of the earthquake in Japan. Since the program’s inception, El Naturalista has donated more than 200,000.00 Euros in humanitarian aid to different NGOs in addition to more than 9,000 pair of shoes.
ABOUT EL NATURALSITA
Based in Pamplona, Spain, El Naturalista was born in 2002. The General Manager, Pablo de la Pe̱a, had a concept in mind while creating the company Рhe wanted to create a global shoe brand inspired by nature Рcomfortable and still fashionable. The final product that El Naturalista offers is young footwear, comfortable and in accordance with the values of nature as well as with its own brand values. El Naturalista is present in 45 countries all over the world with has stores in Helsinki, Santa Monica (California), and in Paris has opened a shop in the symbolic neighborhood of St. Germain des Pr̩s.
Information about El Naturalista and its products can be found at www.elnaturalista.com. El Naturalista is distributed in the U.S. by the Ralph Libonati Co. Phone: (800) 437-2526, Email: info@ libonatico.com.
