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Press Releases

Elan Skis Taps White Cloud Communication to Lead Public Relations

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Begunje, Slovenia- Elan Skis, dedicated to handcrafting skis in the Alps for over 70 years, announced today its partnership with White Cloud Communication, a boutique communication firm specializing in active lifestyle, outdoors, adventure and winter sports, to manage its public relations and communication strategy.

The partnership with White Cloud kicks off a benchmark year for Elan set forth by a fresh new approach to branding and marketing initiated by the recently appointed director of brand development and managing director of North America, Jeff Mechura. Effectively immediately, White Cloud will be working closely with Elan to amplify the DNA of the brand and the momentum of the product bringing untraditional design concepts to the All-Mountain Amphibio and Big Mountain Ripstick collections.

“It is an extremely exciting time for Elan; the rich heritage, compelling new product and spirit for the skiing lifestyle provide the brand a strong platform for White Cloud to help position and tell the Elan story to a broader audience,” says Mechura. “The industry experience and relationships cultivated by White Cloud are genuine, driven by a clear passion for skiing.”

White Cloud Communication shares Elan’s excitement for this brand new partnership.

“As we head into the ski season and the winter sports trade show cycle, we couldn’t be more fired up to hit the ground running with Elan,” says White Cloud Founder, Cassie Abel. “ The opportunity to roll out an innovative new product line in addition to supporting a reinvigorating marketing program, presents us with so much potential to express Elan’s authenticity.”

Moving forward all Elan media inquiries can be sent to MJ Carroll:

About Elan

Handcrafting skis in a state of the art factory outside of Bled, Slovenia for the last 70 years, Elan is trusted by skiers around the world for providing exceptional equipment. Earning praise year after year in test results and design awards, the innovative product manufactured is a reflection of the brand’s heritage and dedication to not just building skis, but BETTER skis to produce lifetime experiences in the mountains. For more information, please visit:

About White Cloud Communication

Sun Valley, ID based White Cloud Communication is a boutique communication firm dedicated to delivering world-class communication strategy, public relations services within the outdoor, adventure, and active lifestyle space. With a passion for life under the open sky, White Cloud Communication is able to spark individual conversations or deliver message to the masses with an authentic voice. White Cloud Communication strives to connect people with the places and things that enhance lasting experiences. For more about White Cloud Communication, visit