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San Clemente, California (November 11, 2016) – Electric partnered with global snow retail icon Wave Rave by bringing the Legends of the Volt Tour to Mammoth, Ca. in celebration of Mammoth’s Opening Day. On location with Wave Rave, the Legends of the Volt Tour opened the doors of its mobile showroom to the public to experience all of the 2016 Electric Goggle product and the latest Brose Lens, in addition to the award winning Stacker. Electric also debuted a new mountain inspired sunglass called the Road Glacier, designed in tandem with Chris Christenson, a world-renown snowboard and surfboard shaper and Electric ambassador.
Kicking off as Wave Rave opened its doors to the hundreds of riders who flocked to Mammoth to get a jump on the new season, Electric’s custom outfitted mobile showroom provided customers a unique look into the latest goggle product and lens technology. Showcasing the newly designed Brose lens in the Electrolite, Charger, EG2, and other classic frame silhouettes, customers could touch, feel, and experience and purchase the goggles, enjoy free barbecue, music, games and more.
“This tour really means the world to Electric,” said Eric Crane, CEO and Owner. “I have learned more about our business and the changing landscape of retail on this tour than in the last four years behind a desk. The brand really comes to life when we can have the opportunity to tell our story alongside key retail partners like Steve Klassen and the crew at Wave Rave. As ground zero for the snow scene in Mammoth, Wave Rave is the ultimate partner for our snow program. Through Steve’s support, Wave Rave has played a very important role in the history of Electric from day one. Wave rave is another one of the great independent retailers in our industry.”
“The first day on the mountain is a special time, its really all about the locals,” said Steve Klassen, owner Wave Rave. “Its cool that Electric is out here supporting the local community. Wave Rave has been with Electric since the beginning, and I’m happy to help tell that story.”
About Wave Rave
Since 1989, Wave Rave has been a mecca for snowboarding professionals and enthusiasts alike. Through the years, the store has grown from a small specialty shop to one of the largest core snowboard retailers in the world. This two-story, 8,000 square-foot snowboarder’s paradise in Mammoth Lakes California was envisioned by extreme snowboarding champion Steve Klassen. For the employees of Wave Rave, snowboarding is a way of life. That is why every staff member spends as much time in the mountains riding as they do slinging gear.
Founded in 2000 by second generation eyewear category leaders, Electric is a participant owned, global, premium eyewear brand rooted in Southern California’s rich music, art, surfing, skateboarding, snowboarding, outdoor sport, and customization culture. Electric designs and markets an extensive line of award winning sunglasses made in Italy of the highest quality, designed and tested in California’s rich natural resourced landscapes. Snow goggles, watches, bags, apparel and accessories support eyewear throughout the globe. For more information on Electric please visit: electriccalifornia.com