Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Two Outdoor Agencies Join Forces to Offer a Suite of Product Launch Solutions

Elevator North Specializes in launching brands and product lines

Get access to everything we publish when you sign up for Outside+.

HINGHAM, MA (September 24, 2018) – Two marketing agencies, with deep roots in the outdoor industry, are merging to offer outdoor brands a complete brand and product marketing solution under one roof.

Elevator Group, a leading strategic and creative agency known for launching brands and product lines and True North Brand Group Inc., specializing in launching products, brand awareness and measurement, are merging to form Elevator North. ( 

Operating out of a waterfront office in Hingham, Ma., Elevator North helps brands develop, launch and execute a wide range of marketing initiatives that speak to a performance driven, active consumer base.

The two agencies bring cumulative experience that includes marketing and awareness for a wide range of outdoor brands including the likes of Völkl Skis, Marker, OOFOS, Muck Boots, XtraTuff, Kombi, Tubbs Snowshoes, Khombu, Nalgene, SIGG, Cauldryn and Dalbello ski boots to name just a few.

“After realizing two heads are much better than one, I am joining colleague Mark Tedeschi in a new venture called Elevator North,” said Mark Richardson, co-founder of Elevator North. “Mark and I share long track records in outdoor products, footwear, apparel and technology,” said Richardson. “Our styles and approach are the same, but our skills sets are very different and complementary. Mark Tedeschi will continue his focus on brand strategy, media relations and public relations. I will manage planning and creative services and we will combine our efforts on social media and content creation.”

Elevator North offers a suite of services to outdoor brands that includes creative, social media strategy and execution, brand awareness, trade show management, public relations and measurement.

“This is an industry that is near and dear to our hearts,” said Mark Tedeschi, co-founder of Elevator North. “We’re passionate about the outdoor, active and snow sports business and understand what resonates when speaking to this performance driven audience. This merger allows us to help new brands and their products rise above the noise and get traction for long term success. It also gives us greater control over the entire creative, marketing and branding process as we can now build a marketing platform in house from the ground up,” said Tedeschi.

About Elevator North

Elevator Group and True North Brand Group have joined to become Elevator North. The new combined agency has deep experience in launching new brands in the outdoor footwear, apparel and equipment; consumer technology and food categories. Operating from Hingham Shipyard, Elevator North offers brand strategy, public relations, creative services, social media and campaign measurement, powered by strategic partner Measured Marketing Lab. Agency Founders Mark Richardson and Mark Tedeschi bring their combined experience in corporate marketing, agency leadership and publishing to a variety of clients from start-ups to the Fortune 500. To learn more please visit