ElliptiGO and OOFOS Partner for Pan Mass Challenge

SAN DIEGO, CA (August 26, 2015) – Duncan Finigan and Lou Panaccione, executives at OOFOS, recently completed the two-day, 188mi Pan Mass Challenge event on ElliptiGO elliptical bicycles, raising money for breast cancer as part of the Dana Farber WOW (Women Oncology on Wheels) team.

Finigan chose to raise money for Dana Farber because the foundation currently works to find solutions for advanced breast cancer, from which Finigan suffers. Her doctor was a key member of the WOW team, while her brother and son also participated in the event alongside her and Panaccione. The Pan Mass Challenge will continue their fundraising efforts through October, hoping to hit their $45 million dollar goal for this year. To-date, PMC has raised just over $37 million dollars for the foundation in 2015. ­

ElliptiGO was proud to support Finigan and Panaccione’s effort by providing them with elliptical bicycles to use during their lead-up training and the ride itself, making it a first-time appearance for the product in the PMC event. ­“From what I could see of the 6,000 riders, Duncan and I were the only riders on the ElliptiGO. I loved doing it on the GO and felt great … other than normal “good” fatigue, like I used to get from distance running. We got so much attention on the ElliptiGO as most of the bikers had never seen one before and were very curious and interested. I especially liked being in a standing position as I could take in the beautiful scenery along the way,” said Panaccione, CEO and co-founder at OOFOS.

In addition to providing the elliptical bicycles for the pair to use, ElliptiGO worked closely with Finigan and Panaccione, both self-identified runners, to prepare for the demands of a multi-day, long-distance cycling event. “To me, ElliptiGO is in a very unique position,” commented Darren Brown, marketing manager at ElliptiGO. “Not only does our design naturally draw intrigue toward the riders and product, but we are essentially bridging a gap that tends to exist between cycling and running. Elliptical bikes provide an opportunity for runners like Lou and Duncan to participate in, and enjoy, a cycling event from a more familiar stand-point.”

OOFOS is continuing its fundraising efforts by offering ribbon-themed sandals for purchase on their site at: http://www.oofos.com/collections/ribbon. Interested parties can also donate directly to Lou and Duncan’s individual Dana Farber fundraising pages at:

Duncan: http://www2.pmc.org/profile/DF0219

Lou: http://www2.pmc.org/profile/LP0145

For more information about ElliptiGO and its products, visit www.elliptigo.com or follow them on Twitter @elliptigo and Facebook at www.facebook.com/elliptigo. 

About ElliptiGO

ElliptiGO, Inc., is the San Diego-based company that created the world’s first outdoor elliptical bicycle. Combining the best of running, cycling and the elliptical trainer, the ElliptiGO® bike delivers a high-performance workout experience that closely mimics running outdoors while eliminating the impact. Elliptical biking is an effective way to build cardiovascular fitness without aggravating injuries and is great for everyone from the weekend warrior to the elite athlete. The ElliptiGO elliptical bicycle provides the most comfortable, fun and efficient way to get outside and be active. The full line of ElliptiGO bikes is available for purchase at select retailers nationwide and through the company’s website: www.elliptigo.com.

About OOFOS

OOFOS, based in Cohasset, Mass., is a pioneer in the recovery footwear market whose mission is to make yOO feel better. Made from a unique and proprietary material called OOfoam, which is 37 percent more impact absorbent than EVA, OOFOS allow the recovery process to begin as soon as you finish your workout and slip them on. To learn more about OOFOS please visit www.oofos.com.