empower em40 Home Gym Winner of the Best of Fitness Awards for 2007

FOR IMMEDIATE RELEASE
Contact:
Kathy O’Connell Johnson
Fitness EM, LLC
508–865-1846
kjohnson@fitnessem.com



empower em40 Home Gym
Winner of the Best of Fitness Awards for 2007 by Health Magazine

A total body, time efficient body shaping system designed for women.

SUTTON, MA January 2, 2007 – Fitness EM, LLC, a leader in the women’s fitness equipment industry since 1997, has been recognized by Health Magazine winning the “Best Home Gym Award under $1500 for 2007”. Lynn Allen, an exercise-equipment expert and Sporting Goods Manufacturers Association Consultant was the judge for this prestigious award. Lynn is famous for designing the White House exercise room for President Clinton. According to Lynn:

“Not only is this foldaway unit designed for a woman’s body, but it’s so elegant it could be a piece of art. Includes everything you need to get strong, including dumbbells, a cable system for lower-body exercises, a multi position bench, and an exercise DVD and poster.”

The empower em40 Home Gym was one of only two products chosen for this specific category as part of Health Magazine’s The Best of Fitness Awards. Other categories included sneakers, apparel, gear, and workout DVDs. Over 1000 products were tested to come up with this list of the best 35 buys for 2007.

“We are very proud to be a winner of this award and to be represented along with so many other innovative fitness products,” said Donna Savage, president of Fitness EM, LLC, the manufacturer and distributor of the empower fitness brand. “Our company is dedicated to meeting the needs of today’s active, health conscious women and we want to provide products that are not only functional and easy to use, but also aesthetically appealing in our homes. We have several patented features to make the workout experience unique and more enjoyable. Plus we offer 20 minute follow-along DVD workout routines with all of our equipment. Our goal is to help women experience the benefits of weight bearing exercise and help them learn how to have fun while strength train effectively and, most importantly, fit this activity easily into our busy schedules. As a wife, mother of 2 young children, and a business owner, I know first hand how important it is to stay fit and healthy”

empower em40 Home Gym Features:

The empower em40 is our flagship product retailing at the very affordable price of $399.99. The empower em40 includes a lower cable system for lower body exercises to tone and tighten the legs, thighs and buttocks. It also has a patented weight cradle for quick and simple resistance changes, a multi-position, easy adjust back rest cushion and vibrant, vinyl dumbbells to make your workout more enjoyable. Included with this home gym is our empower Workout DVD, a 20 minute follow-along strength training workout, plus a 10 minute core workout and a 10 minute yoga relaxation workout as a bonus. Our DVD’s are designed and produced by our own fitness consultants, Heather Hawk and Gin Miller.


empower Fitness Equipment is manufactured by Fitness EM, LLC. Fitness EM also manufactures Danskin Fitness Accessories for Women under an exclusive license from Danskin, Inc. For more information on our company, to find a retailer, or to order the product, visit www.fitnessem.com or call 1-800-704-5561.