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“We knew that a modern, digital-first strategy was something that was needed in order to stay relevant and communicate effectively with our brands and clients,” explained Jonathan Fortin, President at Casitas Canada Inc. “But once COVID-19 hit, this need became a greater reality.”
Casitas, located in Canada and the United States, has over 15 years of experience as a footwear wholesale distributor specializing in quality Spanish products that tell amazing stories of artisanal shoemaking. However, in order to continue to succeed in their industry, they knew that they needed a digital-first strategy to support their wholesale market. To help them transition,Casitas is adopting Envoy B2B as their modern B2B platform.
With years of industry experience, Envoy B2B understands exactly what Casitas needs to ignite growth. One of Envoy B2B’s main focuses is to help their clients become better by streamlining their wholesale process, and digitally enabling reps within their B2B eCommerce platform. This is accomplished by providing brands with a modern, digital-first approach for reps and their retailers to engage with the brand throughout their seasonal journey.
“Before partnering with Envoy B2B, we relied solely on a cloud-based ERP system to manage our order entries,” stated Fortin. “Much of our business consisted of passing around multiple PDFs, Dropbox links, email attachments, and paper catalogs. This was not an efficient way to communicate with our clients. We are in a much happier place now.”
Envoy B2B empowers Casitas to go paperless, create digital catalogs, showcase the brand through virtual showrooms, and manage SKU counts all in one platform. A digital-first B2B platform enables better retailer support with modern tools, reduces costs, and provides a more effective content and commerce experience for buyers.
As expected, before launching, many of their retailers were hesitant about making the switch. This is normal anytime change happens, but especially so during a global pandemic. However, as Casitas integrated with the strategy, Envoy B2B provided a smooth transition and an easy onboarding experience for both Casitas and their involved retailers.
“Switching to a modernized B2B platform is more important than ever in order for brands to grow and streamline their wholesale channel. When your retailers succeed, your brand succeeds,” explained Jon Faber, Founder and CEO of Envoy B2B. “By adopting this strategy, Casitas is able to be more efficient and prepared for this digital shift in the wholesale industry.”
As the wholesale market continues to make large digital strides forward, one thing is for sure: Companies who follow in the footsteps of Casitas by quickly adopting a modern B2B strategy will propel their business towards future success and create better relationships with their retailers.