EOG enhances pan-European communications activities

The European Outdoor Group (EOG) would like to announce the appointment of Mathias Basedow as marketing and communications associate. “The decision to appoint a full time communications professional is the result of an increasing project workload.

The appointment of Mathias will ensure that we have capacity to effectively keep both the members and the industry up to date,” explains Mark Held, secretary general of the EOG. The 28-year-old Austrian comes from Oakley where he worked as communications coordinator on the European level. “I am very excited to join the EOG. I am enthusiastic about a number of outdoor sports including ski touring and mountain biking, and can see that I will be involved in extremely interesting projects for the organization in this growing industry sector. With more and more pan-European and global influences, a common voice for the European industry is fundamental for the future of the sector.”

Mathias started the newly created position on September first. Former EOG communications consultant Vanessa Knowles will stay on as part of the EOG team and guarantee a smooth handover of communication tasks, while starting to be involved in other projects including the restructuring of the Sustainability Working Group.