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Press Releases

Eureka! official tent sponsor of TransRockies Run

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Manchester, N.H. — Eureka!, an innovator in camping equipment for over 100 years, is proud to sponsor the world-famous TransRockies Run, a 6-day trail running stage race from Buena Vista to Beaver Creek, Colorado. As a primary partner, Eureka! will provide the TransRockies Run with 450 new tents over the next 3 years, creating an official Eureka! Basecamp and Chillville relaxation area.

The TransRockies Run is a multi-day point-to-point trail running race that allows athletes to access and traverse wild and fantastic scenery, while building camaraderie, overcoming adversity and sharing a singular adventure. It covers a distance of 120 miles with over 20,000 feet of elevation gain. 

Following each day’s stage runners will camp together in the Eureka! Basecamp, sharing communal meals and creating lifelong friendships. Eureka! will provide Midori 2 and Midori 3 tents, chosen for their waterproofness, durability, and ease of setup. The Eureka! Basecamp will feature catered meals, the “Chillville” relaxation area, shower truck, massage, and nightly awards and entertainment.

“We are excited our tents will provide comfortable shelter for the TransRockies Run for years to come,” Eureka! Brand Manager Gary Lacey said. “The Eureka! Basecamp will be a unique place to connect with fellow racers. We couldn’t be happier to help create this type of environment.”

“We are thrilled to have Eureka! as the official tent of TransRockies Run,” said Aaron McConnell, president of TransRockies US LP. “We have extensive experience with Eureka! products and know they provide the perfect mix of comfort, durability, and practicality.”

The TransRockies Race runs from August 9-14, 2016.

Eureka! imaginatively innovates camping equipment that’s smarter, more intuitive, and more fun to use. Cool stuff that sets up quick and gets the adventures rolling from mountain to desert and sea to shining sea; inspiring us all to get outside and stay outside longer. And Eureka! believes those moments are most meaningful when we make them together – because our camping gear can lead to moments that lead to lifetime memories. For more than 100 years, Eureka! has redefined what is possible around outdoor adventure – to include the first tent on Mt Everest – and we’re just getting started.

About TransRockies Race Series
TransRockies specializes in distinctive outdoor endurance events. With over 15 years of event management experience, TransRockies has successfully brought thousands of athletes across the finish line while creating lasting . The TransRockies Race Series currently operates in two US states and two Canadian provinces with over 20 event days per year for over 3,000 participants from over 25 countries.

Gary Lacey, Brand Manager Eureka! / Jetboil / Silva

TransRockies US LP
Aaron McConnell, President