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Angels Camp, Calif.—OARS and the Sacramento LGBT Community Center believe public lands should be safe and inclusive for everyone, which is why they have partnered for Pride Month. This June, guests are invited to “Take Pride Outside” and celebrate on California’s South Fork of the American River.
As part of this month-long initiative, on Saturday, June 12 for its first-ever Pride Day at OARS American River Outpost in Lotus, CA, OARS is extending a 25% discount to the LGBTQ+ community and its allies on any half-, 1-, or 2-day South Fork American River rafting trip. In addition, the company will donate $5 per person to the Sacramento LGBT Community Center for everyone who rafts the South Fork American River with OARS for its Pride Day event, or any Sunday-Friday for the entire month of June.
“Spending time outdoors can be life changing for many,” said Lanz Nalagan, annual and corporate giving director, Sacramento LGBT Community Center. “We are honored to partner with OARS to bring the value of nature to our LGBTQ+ community. We are looking forward to getting on the river together while supporting the Sacramento LGBT Community Center.”
“One thing we know for sure is that rivers connect us. We believe the only time anybody should feel like an ‘outsider’ is when they are literally outside climbing a mountain, splashing through rapids, or sleeping under the stars,” Steve Markle, VP of sales and marketing for OARS, said. “Representation matters. Language matters. Access matters. We have a lot of work to do, but OARS is committed to taking decisive steps toward being a stronger advocate for our LGBTQ+ friends and breaking down barriers to the outdoors.”
Recently, OARS formalized a change to their booking and registration process to provide guests with non-binary gender options and the company continues to prioritize diversity, equity, and inclusion training for staff and more intentional hiring from LGBTQ+, BIPOC, and marginalized communities. Markle said, “OARS is working to deepen their commitments across the company, nationally and locally, and teaming up with the Sacramento LGBT Center is a way to bring these actions home.” The Center’s mission is to create a region where LGBTQ+ people thrive and support the health and wellness of the most marginalized. In addition, it advocates for equality and justice and works to build a culturally rich LGBTQ+ community, end youth homelessness, and provide medical care and employment opportunities to transgender people.
“You save what you love, and you love what you know,” was an expression George Wendt, the founder of OARS, often said. Wendt started OARS more than 50 years ago with the goal of taking people of all walks of life on rivers. He knew that the more personal something was, the harder people would fight to protect it. OARS is proud to honor the LGBTQ+ community as members of the river family and greater outdoor community and is working hard to make rafting and the outdoors a more inclusive place.
About the South Fork of the American River & OARS American River Outpost
OARS American River Outpost, the company’s American River rafting headquarters and campground, is located in Lotus, CA along the South Fork of the American River. A short drive from Sacramento, Lake Tahoe and the Bay Area, the South Fork American River is California’s most popular rafting destination and offers friends and families a fun-filled, first-timer-friendly Class III whitewater adventure all summer long. After a ½-, 1- or 2-day rafting trip, OARS offers one night of free camping at the Outpost, where campers can take advantage of hot showers, restrooms, camp games, and beach access for swimming and relaxing. Options to rent gear, including tents, sleeping bags and pads, or pre-set platform tents are also available, along with free WiFi, a camp store for necessities, and walking proximity to restaurants and entertainment in town.
For more information on Pride Day on the South Fork American River, visit https://www.oars.com/events/
For more information on the South Fork American River, visit https://www.oars.com/
For more information on OARS events, visit https://www.oars.com/events/
For more information about the Sacramento LGBT Community Center, visit https://saccenter.org/.
About Sacramento LGBT Community Center
The Sacramento LGBT Community Center works to create a region where LGBTQ+ people thrive. The organization supports the health and wellness of the most marginalized, advocates for equality and justice, and works to build a culturally rich LGBTQ+ community. Visit, https://saccenter.org/, email the company at email@example.com or call 916-442-0185.
In 1969, OARS became the first exclusively non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through Grand Canyon. Today OARS caters to active travelers of all ages and abilities with more than 75 unique itineraries worldwide, including one-day and weekend escapes. Each year the company contributes to regional conservation organizations around the globe via voluntary donations and annual fundraising events, and in partnership with their guests, OARS has contributed more than $5 million in donations and fees toward the preservation of the environment and to various conservation initiatives since the company’s inception. For more information on OARS’ eco-friendly adventures, visit www.oars.com, email the company at firstname.lastname@example.org or call 1-800-346-6277.