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Sausalito, Calif. (October 18, 2021) — OutsidePR and JAM Collective, boutique outdoor and lifestyle public relations agencies based in Northern California, are joining forces to present OUTSIDE JAM, November 16, 2021.
OUTSIDE JAM is a virtual trade show style event offering a first-look at Fall/Winter 2021 (F21) and Spring/Summer 2022 (S22) collections and news from a wide range of brands. The agencies designed the event to provide an accessible, approachable and interactive experience for brands to connect with key media leading into the busy holiday season and in preparation for spring/summer 2022.
As brands and media continue to adapt to the changing environment, virtual and remote experiences are becoming increasingly well received, and the norm, within the communications field. Not only does this format allow for a wider breadth of attendance by both brands and media, but ensures those who participate may do so from the convenience and safety of their own spaces.
“Both OutsidePR and JAM Collective are dedicated to helping our esteemed brands reach the right demographic and consumer bases through innovative storytelling and media moments, such as OUTSIDE JAM, no matter the climate,” said OutsidePR President Jess Fiaschetti. “Our partnership offers symbiosis in values, missions, clients, and relationships, all of which we value deeply.”
“Our agencies are in the business of collaborations, connections and communications,” said JAM Collective Principal Julie Atherton. “This interactive, virtual event is reflective of that and allows us to share details about new products and brand initiatives with editors until we can meet in person again.”
Heading into the F21 season, with the meteoric rise of outdoor recreation, the crossover between mainstream consumer and the outdoors, and the potential for an increase in winter travel, this will be an exciting time for new launches and innovative product releases. The mid-November trade show timing allows for short-lead holiday placements and timely news dissemination, as well as longer-lead introductions and planning for spring/summer 2022 drops.
Media will hear from brands including HOKA ONE ONE, Cotopaxi, DU/ER, Mountain Hardwear and many more. This live media-only trade show style broadcast focuses on providing journalists a direct line to the latest brand news. Journalists are able to watch the presentation live and ask questions, rewatch each presentation after the event, access product information, request samples for review, and request one-on-one meetings with brand representatives.
OutsidePR is one of the leading boutique lifestyle and outdoors PR agencies in North America. While dedicated to the sports category, OutsidePR is unusual in serving multi-national, multi-billion dollar brands as well as core endemic companies. The agency is known for its dedication to journalism, objectivity in pitching, and credibility in client success and media relations. For more information, please visit www.outsidepr.com.
About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. www.jamcollective.net