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Santa Calls for Help Choosing Post-Holiday Fishing Destination

A worldwide vote will now determine Santa’s whereabouts on December 27

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COLUMBIA, S.C. (December 7, 2021) – After a month-long search for the perfect fishing destination, Santa’s pals at Berkley Fishing have helped him narrow his annual post-holiday fishing trip down to five deserving locations. And now he’s asking the world to weigh in on the big decision.


Cities and fisheries around the world submitted their town for the opportunity to win a visit from Santa on December 27, immediately following his busiest day of the year. Santa and the team at Berkley have narrowed down the location finalists to five epic fisheries across the United States and are now asking everyone to help select one lucky fishing destination. In addition to a relaxing day on the water, Santa will bring gifts for children in the community along with a donation of up to $25K from Berkley, which will support a fishing conservation project in the surrounding area.


After careful review of all the fantastic fishy places submitted across the world, Berkley and Santa have created their list (and checked it twice) of the top five fishing spots in consideration. Each town was chosen based on its submission, with many boasting about their tight-knit communities, the amazing fishing, and a clearly identified need for conservation funding or a special fishing access project in need of support from Santa and Berkley.


The final five towns are:

  • Hartwell, GA
  • Huntsville, AL
  • Springfield, IL
  • Panama City Beach, FL
  • Long Beach, CA


And now Santa needs your help!

Santa is asking everyone to vote for the best fishing spot from now through December 12 here.  And because Santa never stops giving, every vote includes an entry for a chance to win a Berkley prize package worth more than $500! The winning town will be announced on December 14! 


To vote for your favorite town, go to: Santa Fishes.

To learn more about Berkley, visit:


 Merry Christmas and happy holidays to all and to all tight lines!


About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.



Media Contacts:

Jen Ripple:

Bailey Eigbrett: