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NEW YORK – July 18, 2006 – EverlastÂ® Worldwide Inc. (Nasdaq: EVST – News), manufacturer, marketer and licensor of sporting goods, apparel footwear and other active lifestyle products under the Everlast brand name is continuing its strategic merchandise, licensing and equity alliance and agreement with Contender Partners LLC, formed by leading entertainment companies Mark Burnett Productions and DreamWorks Television, involving the “The Contender 2,” the boxing-based reality television show premiering tonight ESPN, 7 p.m. (PST) / 10 p.m. (EST).
“The Contender 2,” is produced by Mark Burnett Productions (producers of Survivor and The Apprentice, among other hit shows) and DreamWorks Television (the studio launched by Steven Spielberg, Jeffrey Katzenberg and David Geffen). Sugar Ray Leonard will reprise his role in popular human drama. As part of the agreement, Everlast will be the series’ exclusive supplier of equipment, active wear, T-shirts and shoes.
Beginning tonight, the Network will air the popular human drama The Contender 2 through ESPN as well as ESPN2 and its other affiliates. Additionally, The Contender will be channeled through various ESPN original programming (i.e. Sports Center, ESPN Hollywood) as well as its multi-media network of Internet, radio and print properties. A replay of the show will be shown Friday nights prior to ESPN Friday Night Fights. The two boxers left standing at the end of the season will fight in the live finale set to air September 26th from the Staples Center in Los Angeles, CA.
About Mark Burnett Productions
One of the driving forces behind reality television, Mark Burnett has a long history of executive producing Emmy Award-winning television. Burnett’s entrepreneurial spirit pioneered the success of the reality “unscripted” drama series, garnered skyrocketing ratings and introduced millions of Americans to an entirely new television genre. Mark Burnett Productions revolutionized television, with hits such as Eco-Challenge, Survivor, and The Apprentice.
About DreamWorks Television
DreamWorks Television is a division of DreamWorks SKG which was founded in 1994 by Steven Spielberg, Jeffrey Katzenberg and David Geffen. DreamWorks Television is currently in production on season three of the hit NBC series “Las Vegas” as well as season three of the critically acclaimed FX drama “Rescue Me,” and the upcoming ABC reality series “The Miracle Workers.” DreamWorks Television recently finished production on “Into The West” for TNT, which was the highest rated mini-series for the season with 81 million unique viewers. Other – DreamWorks Television projects include: “Spin City,” “Band of Brothers,” “Taken,” “Father of the Pride,” “Freaks and Geeks,” “The Job,” “Boomtown,” and “Undeclared.”
About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Over the past 96 years, Everlast products have become the “Choice of Champions(TM)”, having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales. In addition to producing and marketing the equipment and accessories, Everlast Worldwide Inc. licenses its brand to providers of men’s and women’s sportswear and active wear, children’s wear, footwear, watches, cardiovascular exercise equipment, nutritional foods and gym/duffel bags to name just a few categories. At the retail level, Everlast’s licensed products generate more than $700 million in revenues. The company’s Web site can be found at http://www.everlast.com.