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For Immediate Release:
The Walton Works
Evolv Footwear Grows Climbing Ambassador Team Adding Alex Johnson
Buena Park, CA (February 26, 2014) – Footwear manufacturer Evolv Sports announced today the addition of Alex Johnson to their climbing team.
Alex Johnson has been a prominent force in the climbing community for over a decade growing up in the competition scene, she has consistently been a member of the US Team since 1999. In 2008 Alex made history by becoming the first American to win a Bouldering World Cup on US Soil in over twenty years. In 2010 she did it again, winning gold in Switzerland and becoming the first American to win a Bouldering World Cup overseas. Since then she’s shifted her focus away from competitions and honed in on outdoor projects, building an impressive ticklist filled with dozens of iconic first female ascents including V12s like Clear Blue Skies in Colorado, The Mandala in Bishop, and Book of Nightmares and Lethal Design in Red Rocks.
Along with being an ambitious climber, Alex is also an active member of the community, teaching clinics around the country and giving presentations at Universities. Recently Alex relocated to Las Vegas, NV, an area with tons of climbing, and even more potential for development, where she hopes to help contribute to the establishment of even more world class climbing.
“I’m really excited about what the future looks like in this partnership with Evolv,” says Johnson. “We connect on how we see the sport progressing, and have a lot of mutual ideas and goals. I’m looking forward to working with a company so invested in their athletes and this sport.”
Evolv Company Profile
Evolv Sports was founded in Southern California in 2003. In a short time, Evolv Sports has become a leading force in the climbing footwear market, producing some of the best performing and selling climbing footwear available. Evolv distributes worldwide from its warehouse in Buena Park, CA and maintains manufacturing facilities in the US and Asia.
In addition to climbing footwear, Evolv also markets climbing accessories and high friction rubber for outsoles under the TRAX® USA label. Evolv sponsors some of the most prolific and talented climbers in the sport and produces signature shoes developed by climbing icons Chris Sharma, Peter Croft and Steph Davis.