RED BANK, NJ and BROADVIEW, IL – June 15, 2010 – Exhibit Surveys, Inc., the leading provider of research, measurement and consulting services exclusively for the exhibition and event industry, and CompuSystems, Inc. (CSI), a leading provider of trade show lead retrieval products and registration services, today announced that the ROI Tool Kit has been incorporated into the CompuSystems customer portal, providing a fast and convenient way for exhibitors to measure ROI against leads.
The ROI Tool Kit assists exhibitors in planning, measuring performance, and delivering Return On Investment (ROI) information. It calculates cost per lead, booth size, potential audience, number of staff needed, and exhibit space required based on attendee quality, activity, and exhibitor investment.
â€œOur priority is always to make it easier for our customers to maximize their lead capture and minimize the amount of time it takes to determine ROI,â€ commented Chris Williams, senior vice president of sales and service, CompuSystems, Inc. â€œNow our customers have a one-stop shop for lead capture and ROI calculation, providing accountability and justification to their event marketing spend.â€
â€œThe ROI Tool Kit will compliment all of our products, including the new CompuLEAD Smart, our robust iPhone app for lead retrieval,â€ added Williams. â€œThis app gives exhibitors a quick and easy way to capture and qualify leads on and off the show floor using their own iPhones. Then at a convenient time, they can access our portal and quickly begin to determine ROI.â€
â€œThe ROI Tool Kit provides added value to CompuSystems’ customers because it helps them understand the quality of leads obtained,â€ said Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc. â€œIt empowers exhibitors to make better decisions about selecting the right shows at the optimal investment level.â€
For more information, contact Julie Proffitt at CompuSystems. Julie.Proffitt@compusystems.com or 708-344-9070.
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 4,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. For more information, call 1.732.741.3170, follow Exhibit Surveys on Facebook, Twitter, and visit www.exhibitsurveys.com.
About CompuSystems, Inc.
CompuSystems, Inc. is a full-service registration provider for the exposition industry, offering a
broad range of services for show organizers, exhibitors and attendees. CompuSystems’ mission
is to help its customers achieve their best possible trade show experience by providing innovative technology, products and services, backed by the most experienced professionals in the industry. For more information visit the company website at www.compusystems.com.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.