Press Releases

ExOfficio® Appoints New VP of Design and Product Development


ExOfficio, a leading manufacturer of adventure travel apparel, is pleased to announce Julie Snow as the new Vice President of Design and Product Development, concluding a nation-wide search. In this position, Snow will be the driving force behind the evolution of the product line, reinforcing the brand’s position as the global leader in adventure travel apparel.


“I have the highest level of respect for Julie as a leader and her ability to capture the identity of a brand and translate it into compelling product,” said Brian Thompson, general manager of ExOfficio. “She has a great skill for mentoring and developing her teams, which benefits both the individuals and the company as a whole. Combined with her talent for taking innovation and technology and translating it into products that are both aesthetically pleasing and commercially viable, she really is the perfect individual for this position with us.”

A Seattle-area native, Snow brings over twenty years of apparel industry experience into her new position at ExOfficio, with an emphasis on garments that blend style with functional protection from the elements. Snow spent eight years at Cutter & Buck as Vice President of Design and Merchandising and prior held design leadership positions across various business channels, developing lines from concept to market. She has recently been a lecturer in the Professional and Continuing Education Fashion Certification Program at the University of Washington.

“I’m very pleased to join this respected Northwest company so well known for quality, innovation, and authenticity,” said Snow. “The company’s history drew me in, but the skilled craftspeople who have built the company with their passion sold me. To be a part of the next chapter in ExOfficio’s continued pursuit of creating smart apparel that blends classic, technical and urban styles is exciting, and I’m inspired to be an integral part of the go-to brand for adventure travel.”

Snow is working with the ExOfficio design and product development team out of the company’s global headquarters located in the SoDo district of Seattle, Washington.

About ExOfficio

ExOfficio celebrates the traveler by crafting garments that allow one to experience the world unhindered. ExOfficio was born in 1987 when the founders discovered the need for technical apparel that performs as gear, engineering a shirt with the functions of a fly-fishing vest, the ventilation of a cool breeze and the construction of a men’s dress shirt. The same thought is put into every design detail to craft garments that will provide comfortable performance on any adventure. ExOfficio is devoted to enhancing worldly exploration through clothing that packs well, supports activity, and is durable enough for a lifetime. ExOfficio is sold internationally online and in specialty outdoor, travel and luggage stores, including five of their own flagship stores in the U.S. For more information about ExOfficio, visit

About Jarden Corporation, ExOfficio’s Parent Company

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit

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