ExOfficio To Open Innovative Travel Outfitting Store In Bellevue, Wash.

TUKWILA, WA – ExOfficio, a premier outdoor and travel lifestyle brand is opening a store in Bellevue, Washington with an inventive retail concept focusing on travel outfitting solutions to enhance the travelers’ trip experience. The new retail concept will sell performance travel apparel and offer numerous pre-departure travel outfitting events with local tour operators, plus provide travel expert seminars and access to helpful travel resources.

Located in Lincoln Square near Bellevue Square in Bellevue, ExOfficio’s new 2,600-square-foot retail space will open in November 2006 and become the company’s third retail store. The first opened in Seattle’s Belltown area in 2004. A second store, which opened in the Seattle-Tacoma International Airport in 2005, is widely regarded an impressive success story.

ExOfficio’s Lincoln Square location is scheduled to open doors as of late November, just in time for holiday shopping. There will be a grand opening celebration from January 3rd – January 31st offering daily product giveaways and the chance to win an ExOfficio travel wardrobe and Zegrahm Expeditions adventure trip. Zegrahm Expeditions, an ExOfficio travel partner, is offering a sweepstakes winner passage for two on their 2007 Vietnam & Angkor Wat expedition. The recipients will voyage aboard a small expedition ship to witness the ancient and modern wonders of Indochina, beginning at the World Heritage Site of Cambodia’s Angkor Wat. The 17-day expedition is accompanied by expert leaders and lecturers and covers the natural and cultural highlights of Vietnam, including Ho Chi Minh City, the Mekong River Delta, Halong Bay, and Hanoi. (retail value $19,760) Seattle-based Zegrahm Expeditions specializes in expert-led ship based expeditions to remote locations around the world. www.zeco.com

In addition to providing ample retail space to fully merchandise ExOfficio-brand performance travel apparel and accessories, unique attributes of the new ExOfficio store in Bellevue include an inspirational and inviting travel resource section where visitors are encouraged to research their next trip or learn about various destinations. Along with newspapers from across the globe, travel resources and tour operator collateral, an ExOfficio Travel Kiosk offering access to www.ExOfficio.com, will feature extensive travel outfitting resources for trips, geographic regions and activities.

“Creating an environment where people can explore their life’s travel dreams, get support and be outfitted by travel experts is at the heart of our concept,” said ExOfficio President Rick Hemmerling. “More than simply a relaxing place to visit and shop, our Bellevue store will be a necessary part of the traveler’s overall planning experience.”

ExOfficio’s Bellevue store will offer what it terms, “Pre-Departure Events,” throughout the year to offer their clients personalized outfitting tips to help them prepare for upcoming trips. Its emphasis on the pre-departure travel experience is to lend travelers personalized travel outfitting assistance. It is also part of a broader initiative by ExOfficio to more closely align the retail experience with that of a specialized travel agency experience.

About ExOfficio
Since 1987, Seattle-based ExOfficio has created adventure clothing with state-of-the-art technical features and performance benefits that focus on one goal – enhanced comfort. ExOfficio President, Rick Hemmerling, was nominated in Travel + Leisure’s April 2006 issue as one of the 35 top travel innovators worldwide. ExOfficio is distributed through specialty outdoor, fly-fishing, travel and luggage stores across the United States and throughout the world. Products are also sold via ExOfficio retail store locations and online. ExOfficio supports World Concern, Northwest Medical Teams, the African Wildlife Foundation and the Conservation Alliance annually with financial, in kind and human resource support. For more information, visit www.exofficio.com.

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