ExOfficio to Strengthen Commitment to Canadian Market
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Seattle, WA – ExOfficio®, a leading designer and manufacturer of adventure travel apparel and gear, today announced the move to a direct sales and fulfillment model in Canada, effective with sales orders for the spring 2016 collection.
The company cites the growing demand for ExOfficio brand product in Canada as the driver of the change. Under the direct sales model, ExOfficio will provide sales service, fulfillment, and customer service to Canadian dealers. The previous distributor—Techstyle International—will maintain regional sales representation.
“Awareness of ExOfficio’s unique apparel and gear solutions for the traveler has grown right along with participation in adventure travel,” said Brian Thompson, general manager of ExOfficio. “This direct sales model gives us the opportunity to support that growth by investing in the product, marketing, and sales support tools that will meet the particular needs of the Canadian market, better enabling our retail partners to grow and succeed in the future with ExOfficio.”
ExOfficio’s Canadian operations are based in Burnaby, British Columbia, as part of the Jarden Technical Apparel division, which includes the Marmot brand.
About ExOfficio®
ExOfficio believes that the magic of travel, whether you seek different cultures, epic scenery or the thrill of the unknown, is a chance to create perspective and vitality by opening your mind to the wonders of the world. Since 1987, ExOfficio has celebrated the traveler by crafting garments that allow one to experience the world unhindered. Intelligently designed products with tangible benefits—including the best-selling Give-N-Go® underwear collection and lightweight, wrinkle-free fabrics with bug, sun and water protection—are focused on one goal: comfortable performance. ExOfficio is sold internationally, online and in specialty outdoor and travel stores, including five of their own flagship stores in the U.S. For more information about ExOfficio, visit www.exofficio.com.
About Jarden Corporation
Jarden Corporation is a diversified, global consumer products company with a portfolio of over 120 trusted, authentic brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU��; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
