Press Releases

Exotac Hires Three New Sales Agencies

Exotac Hires Three New Sales Agencies
Exotac fire starting tools now available nationwide and in Canada


Buford, Ga. — Exotac, engineers of extraordinary fire-starting tools and outdoor products, is proud to announce three new additions to its sales team. Following the success of its wholesale distribution through Liberty Mountain, Exotac has tapped Pacific Recreation Sales Inc., JMS, and Siren Force to expand its market share in the US and Canada.

Pacific Recreation Sales will cover the southwest, specifically California, Arizona , and Nevada. They specialize in sales, marketing and brand development in the outdoor, industrial, and tactical markets.

“We are very excited to be working with Exotac, a company that values the premium quality of its product as much as wonderful design,” Pacific Recreation Sales Principal Rep JJ Anderson said. “Combine those traits along with a commitment to being made in the USA, and you can’t lose.”

For the Northwest and Canada, Exotac has signed Larry Gray and Colin Noppers of SirenForce, a manufacturers’ representative agency servicing the law enforcement, fire, EMS, military and outdoor communities.

Exotac has also tapped manufactures representative firm JMS to boost sales in the mid west. Founded in 1989, JMS focuses on increasing manufacturers market share and establishing companies as the category leader in the hardware channel. JMS has relationships with each corporation in the hardware market.

“Its Great to represent a company that comes out with new innovative products – that makes selling easy!” JMS Vice President Jay Salerno said.

With new products hitting the market each season, Exotac is a brand on the move.

About Exotac

Exotac is a U.S. outdoor and survival company that focuses on fire starting. A home-grown company that started in the founder’s basement in 2010 that has established its footing through uncompromised quality and meticulous attention to detail. We are a company that is focused on trying to add some new life to a stagnant and under appreciated piece of equipment that is vital to survival and comfort in the outdoors. To view our full line of products go to


Sam Petri / Denny, ink.