Exped sharpens North American distribution strategy

Seattle, WA

Because of solid growth in North America and a desire to strengthen regional retailer relationships, Exped LLC has selected the highly respected team at In-Sport Fashions Inc. of Montreal to manage all Canadian business beginning January 1, 2013. Exped LLC, based in the Seattle area, will focus on the market in the USA.

“Since we started Exped LLC in North America at the beginning of 2009 our business has grown a great deal” said Ted Steudel, director of sales for Exped LLC. “We have been able to bring a focus to the brand that wasn’t there previously and this new arrangement for Canada will do it all over again. We feel this is the perfect moment to create a distribution arrangement that enhances both the Canadian and USA markets. All of us at Exped, in Zurich and Seattle, are very happy to have found the great team at In-Sport Fashions. They have the same commitment to the fundamentals of excellent customer service and attention to detail, and a respect for innovation and quality.”

In-Sport Fashions Inc. was founded in 1988 in Montreal, Quebec. A recognized distributor in the Canadian sporting goods industry, the company has specialized in skiwear, outerwear, footwear, outdoor equipment as well as fashion sportswear and has launched and developed renowned brands in Canada. “We are very proud to have been chosen to handle Exped Canadian distribution and thrilled to begin this new relationship,” said Dana Nelson, president of In-Sport Fashions Inc. “We are confident that our expertise in the outdoor market combined with the outstanding service our company is known for, will help us place Exped in Canada as the best go to brand when it comes to expedition equipment.”

Spring 2013 pre-season orders, submitted by retailers to Exped LLC, will be fulfilled by In-Sport out of their warehouse with no changes to delivery dates or dating. Dave Perella, director of customer service and logistics for Exped LLC, added, “We’ve put together a seamless transition plan to keep business rolling smoothly for our Canadian retailers. Customer service is our number one priority and this new arrangement will strengthen that commitment for both markets.”

For more information about In-Sport Fashions Inc.:

Contact: Benǫt Deshayes Рbdeshayes@insport.ca 1-800-465-9637 # 28 www.insport.ca

Information about Exped LLC:

Contact: Kaj Bune- kaj@exped.com 866-326-4586 #12 www.expedlife.com

About Exped:

Exped was founded in 1983 as a distributor of outdoor brands in Europe. Since 1997, the Exped team has designed and built the highest quality specialized gear for the active outdoor enthusiast. This equipment is designed to appeal to everyone from the casual hiker of the Appalachian Trail to the technical climber in the Himalayas. Exped means expedition equipment, and through ingenious simplicity and innovation Exped delivers the maximum outdoor experience with minimal means. Exped is based in Zurich, Switzerland with a subsidiary, Exped LLC, in Seattle, USA.

About In-Sport Fashions Inc.:

Founded in 1988 in Montreal, QC, In-Sport Fashions Inc. is a recognized distributor in the Canadian sporting goods and footwear industries. The company has specialized in skiwear, outerwear, footwear, outdoor equipment as well as fashion sportswear and has launched and developed renowned brands in Canada. Committed to providing cutting edge products to its retail customers, the company has earned an outstanding reputation handling the highest quality products in a professional manner. For more information on In-Sport Fashions Inc., please visit www.insport.ca.