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New Hires and Promotions

Exxel Outdoors Names Ken Ross As Vice President of Key Accounts

Ross brings over 20 years of retail experience to the position

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BROOMFIELD, Colo. – Ken Ross has joined Exxel Outdoors as Vice President of Key Accounts, announced Harry Kazazian, Chairman and CEO of the company.

“I’ve known Ken for over 16 years, and he is the perfect match for Exxel in strategically accelerating our growth plans,” remarked Kazazian. “With his unrivaled buyer-side background, keen insights into the ever-changing retail arena, and great energy and enthusiasm – we are very fortunate to have Ken on our executive team.”

In his new role, Ross will strengthen partnerships with Exxel’s key outdoor retailers and develop new business.

Ross joins Exxel with over 20 years of retail experience, including a variety of leadership positions with DICK’S Sporting Goods. Most recently, he excelled as Director of Product Management, Hardlines Product Development, where he led a cross-functional team of professionals in the creation, development, sourcing, commercialization, and merchandising of many of DICK’S private brands.

“I am really looking forward to joining Exxel, being a leading outdoor gear company with a vast portfolio of high-quality brands,” commented Ross.

“I’m optimistic about the future of camping and related outdoor activities in the upcoming year and well beyond,” Ross added. “I see people growing closer to their families and friend-groups by spending more quality time together in the outdoors – simply because they can.”

Ross attended California University of Pennsylvania and Virginia Military Institute, holding a Bachelor’s Degree in Economics. He and his wife reside just outside of Pittsburgh with their seven children. Ross enjoys camping, fishing and attending his kids’ soccer, football, and lacrosse games.

About Exxel Outdoors


Headquartered in Broomfield, Colorado, Exxel Outdoors is a leading, global provider of innovative outdoor recreation products, with a broad range of authentic outdoor brands. What sets us apart: We make outdoor enjoyment accessible to everyone, from the expert mountaineer to the backyard camper to the urban explorer. Our brands include Kelty, Sierra Designs, Ultimate Direction, Hex, SJK, Slumberjack, Kelty Tactical, Wenzel, Insta-Bed, X2O, and our newest addition, Compass 360. Our licensed collections include Realtree, Serta, Disney Consumer Products, Marvel Entertainment, and Universal Pictures. In addition to our Broomfield, Colorado world headquarters, facilities include our state-of-the-art distribution center in Reno, NV; America’s largest and only major sleeping bag plant in Haleyville, AL; executive offices and idea lab in Pasadena, CA; sales office in Bentonville, AR; Europe sales office in London; and sourcing/management office in Shanghai. 


Press Contact: Dahlia Greer for Exxel Outdoors,