FabricLink Network Celebrates 20 Fabulous Years with a Redesigned Website
The redesigned site offers more functionality, information, and improved user-friendly access for mobile devices.
Tarzana, CA. (November 20, 2015) – The FabricLink Network (FLN) is celebrating its 20th successful year on the internet by announcing New Branding and the launch of its newly redesigned FabricLink.com website, the “educational resource for fabrics, apparel, home furnishings and care.” The newly redesigned FabricLink.com provides current consumer-based textile information on a wide variety of textile-related topics and categories.
In addition to the ever-popular Guides – the Searchable Indexes, Textile Dictionaries, Consumer Guides, etc., Fabric Care / Stain Guides, and Fabric University, FLN now offers three new promotional sections for textile suppliers and manufacturers to reach consumers. These powerful platforms include the new “Brand Recognition,”“Innovative Discoveries” and “FabricWorks,” which focus on brand identification, buying tips, product education, and a how-to for promoting finished products to the consumer.
“The new format provides links to a suppliers’ ingredient brand Presentation Pages to educate the consumer on the technologies used in finished products, as well as a link to a manufacture’s catalog or online sales sites,” notes Kathlyn Swantko, president of the FabricLink Network. “Through our ‘Snip-It’ ads, consumers can see a variety of finished products, can learn about the textile innovations contained in each product, and then have the opportunity to buy the product online.”
The FabricLink Network with TheTechnicalCenter.com for trade-to-trade, and FabricLink.com for trade-to-consumer is also proud to announce that Rummel Media Connections of Wilton, WI, will become the company’s new sales agency, beginning January 1, 2016. Rummel Media Connections is a marketing, consulting and business development firm with nearly 30 years experience in publishing, marketing and media sales. Kristi Rummel, president of Rummel Media Connections, and her marketing and sales team – will ensure enhanced representation of the FabricLink brand on a global scale.
“I am very proud and excited to be working alongside industry leaders, Kathy and Tom Swantko, true visionaries and leaders in the Outdoor Industry,” cites Rummel. “FabricLink Network’s reputation has been exceptional for our industry— Current FabricLink Network partners that we have spoken with are going to be even more pleased with the newly redesigned FabricLink.com and its crossover from the supplier side, enabling consumers to learn about product innovations and enabling the purchase of their manufactured brands.”
FabricLink’s loyal clients also share their excitement regarding their partnership with the FLN. David Parkes, president of Concept III states, “We enjoy working with the FLN very much and respect the association that has been given to Concept III over the years. Thank you for all your support and help. You know how much we value it. Keep up the good work!”
Shannon Walton, PR and Marketing Manager for Schoeller Textile USA, agrees by saying, “FLN has one of the best click through rates – 40%, and it reaches our key targets – designers, brands and other textile innovators. Thank you so much for all the hard work you do. Your insight and comprehension of the supply side of the industries you reach is unique. We do very much appreciate our partnership that began more than a decade ago.”
FabricLink.com is the first non-biased Internet resource where consumers can educate themselves before purchasing a textile product, making them “smarter shoppers.” The FabricLink Network is the premiere Networking and Fabric Education resource for the textile industry and its customers. It really is, “Where Your Customers Come to Learn!”
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About the FabricLink Network
FabricLink.com and TheTechnicalCenter.com are online textile resources, which make up the FabricLink Network. FabricLink.com (trade-to-consumer) and TheTechnicalCenter.com (trade-to-trade) provide information about new products and marketing opportunities for specialty textiles, textile-based products and services. The two sites offer valuable educational content and technical information, new releases on innovations, fabric descriptions, usage and care, supplier history, and key contacts. The Searchable indexes make the FabricLink Network websites the go-to resource for textile developers, fashion designers, and researchers. In addition, the Network offers effective platforms for all companies to reach other businesses within the supply chain and the consumer. “Like” FabricLink on Facebook or visit Fabriclink.com to learn more about all types of fabrics.