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Farm to Feet rocks FloydFest as music festival official sock

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Farm to Feet, makers of 100% American socks, has been named the official sock of FloydFest, the South’s preeminent music festival, for a second year. This year Farm to Feet will feature the winner of the On the Rise contest, a competition featuring up and coming acts voted on by festival attendees, on the Floyd sock packaging.

“As an up and coming sock brand we understand what it’s like to try to break out on the scene and by featuring the winning band on our packaging we hope we can help them reach new fans,” said David Petri, Farm to Feet Marketing VP.


Along with national acts, FloydFest showcases new and up and coming bands through its On the Rise program. During the festival, attendees vote for the “On the Rise” band they like best with the band with the most votes winning a set on the FloydFest main stage the following year and their photo and story featured on the Floyd sock packaging. Last year’s On the Rise winner, Look Homeward ( of Raleigh, NC, is featured on the packaging of this year’s Floyd sock.

For FloydFest, Farm to Feet created the Floyd, a lightweight sock with a design inspired by the festival’s beautiful surrounding Blue Ridge Mountains and amazing music. For 2016 four new colorways have been added to the Floyd line-up giving showgoers and music lovers alike more options to match their style and musical taste. The socks will be available for purchase at the Farm To Feet booth in the Outdoor Experience Tent at the festival, through Farm to Feet’s retail partners, and online at

The 2016 FloydFest takes place July 27-31, 2016 in Floyd, VA. Musicians scheduled to perform this year include Gregg Allman, Warren Haynes Ashes & Dust, Bruce Hornsby & the Noisemaker, and many more. For the complete line-up including On the Rise bands, to purchase tickets, and additional information, visit or call 1-888-VA-FESTS.

Farm to Feet socks are made completely with US materials via a transparent US supply chain. The company names all of its socks after U.S. locations related to the brand or its partners. The Floyd sock is named for Floyd, VA, home of FloydFest which is about fifty miles from Farm to Feet’s knitting facility in Mt. Airy, NC.


Farm to Feet™ is committed to the single, simple goal of creating the world’s best wool socks by exclusively using an all-American recipe: US merino, US manufacturing, and US workers. With its supply chain completely within the U.S., Farm to Feet is able to ensure the highest quality materials and end products, while having as little impact on the environment as possible. Once the wool is grown and sheared in the Rocky Mountains, the remaining processes take place within 300 miles of its sustainability-focused knitting facility in Mt. Airy, NC. All Farm to Feet socks feature seamless toe closures, a comfort compression fit from the top through the arch, and superior cushioning for ultimate performance and comfort. Learn more at


Located on a pristine, 80-acre plateau in the heart of the Blue Ridge Mountains, FloydFest has created a limited-capacity event with an authentic atmosphere where fans can experience an unparalleled intermingling of music, scenery, community and self-discovery. From July 27 to July 31, 2015, FloydFest is bringing a full five days of music and magic in the mountains, filled with endless opportunities to enjoy incredible music, healing arts, outdoor activities and more. To purchase tickets or for more information, visit or call 1-888-VA-FESTS.

Media contat:
Michael Collin
Pale Morning Media