Mt. Airy, North Carolina (For Immediate Release) — Farm to Feet, makers of 100% American socks, has partnered with Turtle Ridge
Foundation (TRF), the non-profit founded by Olympic Champion Bode Miller and his family to support youth and adaptive ski programs. As part of the partnership Farm to Feet will donate a portion of sales from its new Franconia ski socks, named for the foundation’s hometown.
“We are excited to support Turtle Ridge and its mission to provide athletic opportunities to youth and the disabled community,” said David Petri, Farm to Feet VP of Marketing.
In 2005, Olympic Medalist and World Cup Champion Bode Miller and his family establish Turtle Ridge Foundation. The foundation seeks to provide a voice to people and organizations that empower individuals to solve difficult environmental protection issues and to offer the opportunity for the disabled community and young people to participate in a variety of sports and recreational activities that would otherwise not be available to them.
“Farm to Feet is a great partner for us,” said Kayla Miller, TRF executive director. “They understand that for partnerships to be successful there needs to be more than just financial support and we are super excited to be featured in their packaging.”
Farm to Feet will feature TRF director of development Cameron Shaw-Doran on the Franconia’s packaging along with information on TRF. Shaw, a lifelong friend of Miller’s, was left paralyzed from the chest down following a car accident in 1997. An aspiring skier before the accident, Shaw hasn’t let his injury hold him back from participating in various sports and competitions including the National Ski Championships for Disabled Athletes. Shaw advocates for disabled athletes, and recently designed the new TRF MonoSki for adaptive skiers with Miller.
Along with promoting TRF on its website and through its social channels, Farm to Feet will provide its socks for various TRF events including the annual end of season BodeFest ski event and the mid summer BodeBash golf and tennis tournament.
The Franconia is a lightweight ski sock that features half-density cushioning targeted at the heel and shin to provide comfort without additional bulk. Below the cushioned shin area is a mesh section in the anterior ankle area to reduce bunching and bulk inside ski boots. The outer graphical designs are layered over the yarns next to the skin, as opposed to the traditional method of having them knit into them, resulting in a very clean interior and an improved fit.
The Franconia is part of Farm to Feet’s new Adventure Snow collection they are introducing in the fall of 2015. The collection that along with the Franconia includes ultralight, mid-weight, and additional light weight styles. The collection will be launched at the 2015 Outdoor Retailer Winter Market (booth BR 429) and 2015 SIA Snow Show (booth 1511).
As with all Farm to Feet socks, the names of the socks are derived from U.S. locations tied to the brand or its partners. For it’s Adventure Snow collection, Farm to Feet pays homage to these partners:
Jackson, WY – home of Larry Hartenstein, retail manager for Jackson Hole Mountain Resort, who consulted on the ski collection design
Waitsfield, VT – home of the Pale Morning Media, Farm to Feet’s public relations partner
Franconia, NH – home of Turtle Ridge Foundation
Sugar Mountain, NC – home of Farm to Feet’s favorite local ski area
Alpine Meadows, CA – home of Farm to Feet’s California sales representative
Park City, UT- home of Batch 171, Farm to Feet’s branding and design partner
ABOUT FARM TO FEET
Farm to Feet™ is committed to the single, simple goal of creating the world’s best wool socks by exclusively using an all-American recipe: US merino, US manufacturing, and US workers. With its supply chain completely within the U.S., Farm to Feet is able to ensure the highest quality materials and end products, while having as little impact on the environment as possible. Once the wool is grown and sheared in the Rocky Mountains, the remaining processes take place within 300 miles of its sustainability-focused knitting facility in Mt. Airy, NC. All Farm to Feet socks feature seamless toe closures, a comfort compression fit from the top through the arch, and superior cushioning for ultimate performance and comfort. Learn more at www.farmtofeet.com and join us on Facebook.
ABOUT TURTLE RIDGE FOUNDATION
The Turtle Ridge Foundation is a non-profit organization founded by World Champion skier Bode Miller and his family that supports adaptive and youth sports programs. With assistance from individual contributors, corporate sponsors, private donors, Turtle Ridge fundraising events, and charity appearances by Bode Miller, the foundation supports a wide variety of organizations that are aligned with its mission through grants, scholarships and general funding. The foundation has also developed the exclusive TRF MonoSki that it hopes will give greater access to skiing to those with disabilities. Learn more and make a donation at www.turtleridgefoundation.org.