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Feetures!, the leading performance sock brand in the specialty running market has hired Megan Betts as their new International Sales Manager, based in North Carolina.
Betts, a committed runner with graduate and undergraduate degrees in exercise physiology, had previously served as a sales rep for adidas Running.
Feetures! management has identified international sales as a major opportunity for the brand, says Betts. “We’ve learned a lot by studying the success other US running brands have had internationally. My first responsibility will be identifying key markets and the best distributors that serve them. The whole management team is dedicated to making international sales a larger part of the business.”
Feetures! President Hugh Gaither is also focused on the international sales opportunity. “Our North American business has been on steep growth curve for several years”, he said “which has made it difficult to give international the attention that it deserves. Megan will enable Feetures! to be more proactive.”
Family owned and operated in Conover, NC, Feetures! is a leading performance sock brand with a singular mission: To support runners and other athletes in their pursuit of healthy active lifestyles.