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WHITE RIVER JUNCTION, VT. (Jan. 18, 2011) — In an effort to add some pizzazz and fun to the busy streets of Salt Lake City, Utah during the Outdoor Retailer Winter Market 2011 trade show, Ibex outdoor clothing, maker of fine-grade merino wool performance, has surreptitiously placed knitted Yarn Bomb installations within a two-square block radius of the Salt Palace trade show hall in Salt Lake City, Utah. The installations are temporary and have been designed, created and placed with the assistance of Blazing Needles, a Salt Lake knitting store and community located at 1365 South 1100 East.
Not only do these installations provide beauty and inspiration to the 12,000 trade show participants and Salt Lake natives, they can also help you score new gear from Ibex. How? Follow the easy 1-2-3 steps:
Step 1 – Find the Ibex Yarn Bomb installation, located somewhere within a two block radius of the Salt Palace
Step 2 – Take a picture of the Ibex Yarn Bomb installation and either:
A – Twitter – Upload to Twitter via TwitPic, yFrog, Flickr.. and include @ibexwool and #orshow in your post
B – Facebook – Upload to your Facebook page, tag @ibexwool and @outdoorretailer in the photo
Step 3 – That’s it. You’re qualified to win prizes at the Ibex booth (#36085) during our happy hour event on Saturday, Jan. 22 beginning at 4:30pm.
(Geo-tagging the photo earns extra credit)
The winners will be chosen at random from all qualified photo uploads and will be announced during the happy hour at the Ibex booth on Saturday, Jan. 22 and will also be announced via Ibex’s Twitter feed and Facebook page. Stop by Ibex booth #36085 to claim your prize.
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round merino wool and organic cotton outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and Women’s items are divided into Ride, Base, Zing, Peak and Live categories, and are made from the best merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, visit www.ibex.com.