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Press Releases

FINIS Introduces New Wearable Technology Device Swimsense™ Live & FINIS Live™ Mobile Application

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(Oakland, CA – September 20, 2016) – FINIS, Inc., a worldwide leader in technical swimming innovation, launches theSwimsense™ Live, a waterproof Bluetooth fitness-tracking device that allows swimmers to make the most out of their swims. The Swimsense™ Live is the next generation of the original FINIS Swimsense™, and is updated with more accurate tracking systems, swim-specific data, and Bluetooth® technology for real-time results. Under the leadership of Head Industrial Designer, David Beittel, the FINIS product development team worked extensively at the FINIS Stroke Lab in California to develop a wearable that was the best of its kind.

Engineered to capture stroke count, total distance, pace, calories burned, distance per stroke, SWOLF (efficiency score), and more, this swim watch utilizes proprietary algorithms to track in-depth data from your swim. The OLED screen on the watch allows users to view custom stats and date in real time during the workouts. “We wanted to develop a device that delivered accurate swim data to swimmers of all ages and abilities,” said FINIS CEO, John Mix. “We developed new technology that offers the swimmer more data than anything else on the market, while still keeping the device simple and easy to use.”

Alongside the watch, FINIS also introduces a new mobile application that allows swimmers to view all their data immediately following a workout. Under the direction of Creative Manager, Rachel Westerhoff, and with the help of Intellectsoft, a Silicon Valley­based software development company, FINIS mobilized its workout tracker with the intuitive mobile application, FINIS Live™. “When developing FINIS Live™, our primary focus was to offer a simple and intuitive mobile application that enabled users to sync, manage, and pair device summary data in real time,” said Westerhoff. “The result is an iOS and Android application, which pairs with the Swimsense™ Live, and delivers immediate and real-time information to swimmers.”

Using the mobile application, a user can track multiple devices at once, making the Swimsense™ Live a great device for coaches to use with their swimmers to track stroke count, pace, distance per stroke, and other essential swim data. FINIS also developed a web platform that enables swimmers to view and track their workouts. On this platform, users can upload workout data directly to, TrainingPeaks, RunKeeper, SportTracks, 2Peak and other fitness tracking software.

“Given how much technology has immersed itself in our everyday lives, we wanted to make it easy for anyone to get their swim data at the quick and convenient click of a button,” said Mix. “With the Swimsense™ Live and FINIS Live™ mobile application, we are committed to help swimmers make the most out of their workouts.” For more information and to view a video demo of the FINIS Swimsense™ Live and FINIS Live™ mobile application, visit or your local swim dealer.

About FINIS, Inc.

John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.

Media Contact:

Nicole Smith