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Olympic Medalist Joins Forces with Brand to Advance the Sport
FINIS, Inc., a worldwide leader in technical swimming innovation, is proud to announce a one-of-a-kind partnership with former world record holder and Olympic medalist, Milorad Cavic.
Cavic, a four-time Olympian, was born in the United States but represented his home country of Serbia. The butterfly specialist has a Olympic silver medal to his name from the 2008 Olympic Games in Beijing, China, where he finished behind Michael Phelps on his historic run to eight Olympic gold medals.
The partnership with FINIS will focus around building the sport of swimming in his home country of Serbia. Through efforts by both Cavic and FINIS, the hope is to develop more elite talent to compete at the highest international level, and to retain younger swimmers by making the sport a viable athletic option.
“It’s a tremendous pleasure to work alongside one of swimming’s most influential minds, John Mix, and to be a part of the team that has continuously advanced our sport since it was founded in 1993. I’ll never forget the day when Olympic champion, Pablo Morales, visited Novaquatics in 1994 and introduced the Monofin, which I use to this day. As the owner of two swim shops in Serbia, I make sure that the same tools, which helped teach me correct technique, are available and accessible to future generations there. Whether they become the champions of tomorrow or not, it’s a dream of mine to help develop products that’ll make swimming simpler and more fun for generations to come,” said Milorad Cavic, an Olympic Silver Medalist.
Cavic will assist in providing FINIS with elite-level insight into product development, in order to continue to create a line of products that helps all swimmers around the world.
“I am very excited that we are going to be partnered with Milo, as we have been great friends over the years and we are now going to be make a substantial impact on the sport. This unique partnership was the perfect fit, it will help advance swimming in Serbia and help us provide top of the line products to athletes around the globe,” said John Mix, CEO and Co- Founder, FINIS, Inc.
John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.
Marketing Coordinator – Public Relations and Athlete Sponsorship