First Annual Canada Goose Cup Roster Set For January 21

CONTACT: Taryn Westerkamp, CGPR
781.639.4924, Ext. 115
taryn@cgprpublicrelations.com

FIRST ANNUAL CANADA GOOSE CUP FOR THE CONSERVATION ALLIANCE ROSTER SET FOR JANUARY 21, AT THE SALT PALACE

Arc’teryx, CamelBak, Canada Goose, Granite Gear, ITW Nexus Global, Merrell, Nikwax, Prana and Yukon Charlie’s to Compete for The Cup at ORWM

TORONTO (January 12, 2009) – The brave have stepped up to the plate (or rink), as Canada Goose and The Conservation Alliance announce teams participating in the inaugural Canada Goose Cup street hockey tournament for The Conservation Alliance at Outdoor Retailer Winter Market 2010. As part of the OR Industry Party festivities, Arc’teryx (“Blade in Canada”), CamelBak (“Strange Brew”), Canada Goose, Granite Gear (“Puck Offs”), ITW Nexus Global, Merrell (“Team Merrell & Friends”), Nikwax, Prana and Yukon Charlie’s will support The Conservation Alliance by participating in the tournament from 6-8 p.m.

“The competition will be fierce but no doubt, plenty of fun,” said Kevin Spreekmeester, vice president of marketing for Canada Goose. “The fact that this inaugural event has caught on so quickly with such enthusiasm is testament to the great work The Conservation Alliance does for our precious outdoor spaces, and the unity of the outdoor industry behind it.”

The nine participating teams will play single elimination, 15-minute games in hopes of taking home the Stanley Cup replica Canada Goose Cup, as well as a donation in their name to The Conservation Alliance and award for “best team jersey.”

The Canada Goose Cup for The Conservation Alliance is helping to raise additional funds to be distributed to various wildlife conservation projects that The Conservation Alliance helps fund annually. Since its inception in 1989, the Alliance has contributed more than $7.9 million to grassroots environmental groups.

About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Since its inception in 1989, the Alliance has contributed more than $7.9 million to grassroots environmental groups. Alliance funding has helped save over 49 million acres of wildlands; 28 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see www.conservationalliance.com.

About Canada Goose: Canada Goose proudly supports the Conservation Alliance, Polar Bears International (www.polarbearsinternational.org) as well as a number of charitable organizations and outdoor ventures that provide even further commitment to Arctic stewardship and the environment. Canada Goose products have long been used by scientists, explorers and outdoor enthusiasts. For over 50 years the company has been committed to producing the best extreme weather outerwear in the world. From the South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Ask Anyone Who Knows(tm).