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BOSTON â€“ New Balance Athletic Shoe, Inc. is pleased to announce the opening of its first retail store in Massachusetts this Friday, September 15, 2006. The store will specialize exclusively in athletic footwear, apparel and accessories.
The New Balance Burlington store will be located in the Wayside Commons shopping center at 6 Wayside Road, Space E in Burlington, Massachusetts.
The store will feature a â€œfit for youâ€ theme that embodies the essence of the New Balance brand: comfort, fit, and performance.
â€œI am thrilled to be opening my first New Balance Store in Massachusetts,â€ says store owner Bob Minihane, â€œNew Balance is a well-known high performance athletic brand that offers a variety of widths to fit all of our customers.â€
The 3,050 square foot store will offer a complete line of New Balance performance footwear specifically designed for athletic activities such as running, walking, tennis, training and basketball. Styles for men, women and kids are available in widths ranging from 2A to 6E, and the store will also feature a full line of New Balance high-performance apparel and athletic accessories. The store will carry a full line of Dunham outdoor performance footwear as well as AravonÂ® comfort performance footwear.
Minihane, a veteran of the footwear industry, was a former football standout for Boston University and played in the Canadian Football League.
He most recently served as New Balance head sales agency representative for New York, New Jersey and Pennsylvania for more than thirty years.
The New Balance Burlington store will celebrate its grand opening at 10:00 a.m. this Friday morning with festivities including athletic shoe raffles.
New Balance Burlington will join two existing Massachusetts factory store outlets (Brighton and Lawrence) as retailers of innovative, high performance New Balance gear for Massachusetts consumers.
New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids.
New Balance Athletic Shoe, Inc. employs more than 2,800 people around the globe, and in 2005 reported worldwide sales of $1.54 billion. For more information please visit http://www.newbalance.com.