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Press Releases

Fishhound partners with Pale Morning Media for 2010 launch

Dedicated to the ‘perfect fishing day’, Fishhound delivers on-the-water updates to passionate anglers everywhere.

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SHERMAN OAKS, CALIFORNIA – Fishhound, the new online resource for anglers seeking the perfect fishing day, will partner with Pale Morning Media public relations in support of its 2010 debut season.

Designed by anglers for anglers, Fishhound quickly and easily pinpoints the best waters and fishing spots on any water, on any day. To create their “one-stop shop” of customized information, Fishhound blends leading digital technologies with the first-hand knowledge of a national “Fishing Intelligence Network” populated by the finest shops, lodges and guides. Their website,, will go live for anglers on July 1, 2010.


Pale Morning Media is a strategic public relations agency with a dedicated focus in the outdoors and fishing marketplace. Their client roster of leading outdoor industry brands includes Simms Fishing Products, Deneki Outdoors fly fishing lodges, Woolrich, Brunton and Kelty.

“The most successful fly anglers know that preparation is everything, and until the debut of Fishhound, the task of gathering all the essential information for a fishing day was a frustrating and time-wasting challenge,” said Charles Dohs, co-founder and president of Fishhound. “The Fishhound solution is great for anglers and for fly fishing retailers.”

Providing interactive maps, hatch information, and other personalized data to an angler’s desktop or mobile device, Fishhound also provides contributing shops with a unique profit sharing program: The Fishing Intelligence Network that helps them make additional money for doing what they already do every day.

“The genius of Fishhound is that it pairs real-time information from real people in the field with the unlimited distribution power of web-based technology,” said Drew Simmons, president of Pale Morning Media. “This is the killer app that the fishing world has been waiting for.”

Advised by an influential, and expanding roster of leading professional anglers, Fishhound’s “Fishing Intelligence™ Reports” include personalized angler home pages with 7-Day Fishing Forecasts, quick links to favorite waters and hatches, My Hatch Tracker with up-to-date hatch tracking on any river in the U.S, fly suggestions driven by the most extensive entomology database on the internet, and technique and tactical advice from the best in the sport.

The information in Fishhound is fueled by the FishhoundPro Network, a national community of the finest fly shops, guides and lodges. With no cost to join, FishhoundPro members receive free marketing support, free business development support, and participate in a Fishhound revenue sharing program.

About Fishhound is an online community providing accurate and actionable Fishing Intelligence™ to anglers across the country to give them exactly what they want – the perfect fishing day. The game-changing Fishing Intelligence Network is an association of trusted guides, fly shop owners and lodges who are dedicated to collecting the information that defines Fishing Intelligence™: water conditions, hatches and catches. Members of the Fishing Intelligence Network are able to grow their business and earn money while doing the reporting they already do. For more information please visit