fishpond Appoints Backbone Media to Manage Public Relations

(Silverthorne, Colo.) – fishpond, inc., creators of high quality, innovative fly fishing and travel products, appoints Backbone Media to oversee media communications and product placement.
Founded in Silverthorne, Colorado eight years ago with the mountains and rivers as inspiration, fishpond designs its products with serious anglers and adventurers in mind. fishpond’s product line includes packs, vests, luggage, bags, tools and accessories. With a core following in the fly fishing community, fishpond’s travel line is winning over a much broader range of consumers and retailers.
“As we continue to grow, our partnership with Backbone Media will be crucial to help us evolve and enter markets beyond core fly-fishing,” says Dave Thompson, co-founder of fishpond. “We are excited to utilize Backbone Media’s expertise in the outdoor industry to bring fishpond to the forefront for active lifestyle consumers.”
“fishpond’s strong reputation and product line aligns seamlessly with our other brands,” says Nate Simmons of Backbone Media. “We look forward to working with fishpond to grow and expand its exposure across all markets.”
fishpond is committed to exceeding customer expectations not only for its product design creativity and durability but also for its dedication to conservation. fishpond is constantly pushing the limits on creating new products and continually improving performance on existing products. With the new expansion this year into travel, fishpond aims to expand the boundaries of its customers’ experiences and passions.
With a great passion for excellence in design and function, fishpond delivers exceptional products. fishpond has assumed a leadership position in the fly fishing industry and will continue to do so in other markets. For more information visit www.fishpondusa.com