Fitness EM® Partners with Krenzien, Krenzien, and Associates

Fitness EM® Partners with Krenzien, Krenzien, and Associates

Uxbridge, MA (March 25, 2013) – Fitness EM is pleased to announce a partnership with national sales representative group, Krenzien, Krenzien, and Associates, Inc., an industry leader in sporting goods marketing. KKA, who has an 80-year history representing sporting goods brands, will market Fitness EM’s Empower® brand.

“We are very excited to partner with Krenzien, Krenzien and Associates,” said VP of Sales, Rob Horvath. “Their knowledge and expertise in the sporting goods arena will continue to bring the Empower line of innovative products and programming into premier retailers nationwide.”

The Empower brand, launched in 2005 has experienced strong sales growth in spite of the slow economy and has solidified distribution in all major trade channels. Doubling retail placement over the past two years, the brand has enjoyed strong sales. Our innovative solutions for women continue to be written about in the press, receiving over 90 reviews in the past year from independent bloggers, national publications, and national media coverage including The Today Show and LA Times, as well as Fitness and Shape Magazines.

About Empower:
Empower offers a realistic approach to leading a healthy lifestyle. By incorporating fitness, nutrition, and wellness expertise, Empower motivates and inspires women to be active, healthy, and strong.

Empower is a registered trademark of Fitness EM. Fitness EM designs, engineers, markets, and distributes personal training and wellness products exclusively for women. Holding multiple patents in an innovative line of over 100 products, we are a leader and innovator of fitness and wellness products and services for women. Fitness EM strives to empower women with solutions that educate, motivate and inspire them to lead an active, healthy lifestyle.

About Krenzien, Krenzien & Associates:
Krenzien, Krenzien & Associates, Inc. was founded in 1932 when Walter Krenzien recognized a need for quality representation in the sporting goods industry. Three generations later, the Krenzien tradition continues, serving customers in 23 states. Representing quality manufacturers, Krenzien, Krenzien & Associates, Inc. continues to fashion and strengthen those relationships in the sporting goods industry.